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Aperto - An IBM Company Chausseestraße 5 10115 Berlin, Germany http://www.aperto.com
Contact Ms Jenny zu Eulenburg +49 30 283921410
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Aperto - An IBM Company

SpeakUp ermöglicht interaktive mobile FAZ-Kampagne

(PresseBox) (Berlin, )
Mit 10.000 Plakaten in 28 Städten startet im Oktober eine neue Werbekampagne der FAZ. Auf den Plakaten wird der Taxiruf 22456 der SpeakUp GmbH beworben. Wird die Nummer 22456 gewählt, sorgt eine Sprachapplikation im natürlichen Dialog neben der Vermittlung des Taxis für die Lokalisierung und Profilierung der Anrufer und die gezielte Präsentation der Markenbotschaft der FAZ. Der Anrufer erhält im Anschluss eine personalisierte SMS mit einem FAZ Vorteils-Angebot und in dem bestellten Taxi liegt eine Leseprobe der FAZ bereit. Mit einer Banderole um die Leseprobe nutzt T-Mobile zusätzlich den Zusammenhang zwischen Taxifahren und mobilem Arbeiten zur Präsentation des Produktes "web'n'walk". Lctnekiqm aaytht we Qfabada 0004 qfg vhlpcr Rtnasw 912.795 Vhrmfqsftg jy Jbrqhvqcqrolj yjeujgvk.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.