New corporate design: colour & diversity

Unbelievable moments in focus

(PresseBox) ( Bremen, )
New logo and corporate design illustrate the successful development and dynamic growth of A&O Technology

In 2013, we decided to re-launch the corporate design of A&O Technology to reflect the dynamic way in which the enterprise has grown.

The new, modern and fresh brand identity underlines wherever it appears - be it our web site, a brochure, commercial stationery... - the many-facetted nature of the company, the quality of the goods and services that it offers, and the breadth of expertise it brings to the task. Not to mention its creativity!

"A&O Technology today, with its wealth of ideas and expertise, is ideally placed to play a part in shaping the future of the lighting industry. All of this finds deliberate expression in our new branding," says Marco Niedermeier, CEO.

The new logo has a far higher recognition value than the one it replaces: the font is striking and contemporary; it emphasizes at once the continuity and ethos of innovation of the family enterprise.

"We stand for endless possibilities and unbelievable moments," says Ljiljana Jurkovic, Manager Events & Projects. The new slogan "Lights to remember", which, whilst not forming part of the logo, will be introduced as and where appropriate into the firm's image communication, is designed also to give voice to this claim.

For more information about the company A&O Technology please visit the website www.ao-technology.com
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