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Press release Box-ID: 470350

ANT Software Limited Cambridge Business Park, Cowley Road CB4 0WZ Cambridge http://www.antplc.com
Contact Ms Chrissie McGoldrick +44 20 7842 3200
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ANT Software Limited

smart electronic selects ANT for HbbTV

(PresseBox) (Cambridge, )
ANT, an established provider of software and services for the delivery of digital TV, today announced that leading set-top box manufacturer smart electronic GmbH, has licensed its ANT Galio HbbTV Platform. The new range of hybrid STBs (Set-Top Boxes) will deliver HbbTV (Hybrid Broadcast Broadband TV) services under the SMART brand to the German FTA (Free-to-Air) market.

smart electronic is one of the leading German companies in the field of consumer electronics for digital television reception. Based in the heart of the Black Forest region, the company is famous for innovative, user friendly and in particular easy to use receiver technology for satellite, cable and terrestrial signals. The main business encloses digital SD and HD receivers, based on high quality and eco-friendly features for perfect home entertainment.

Furthermore, smart electronic is engaged in developing and providing interactive services for hybrid STBs. The innovative smartPORTAL provides a wide choice of web based functions and multimedia network services such as social networks, video on demand and interactive information.

ANT is a founder and Steering Group member of the HbbTV consortium. The ANT Galio HbbTV Platform has been selected and deployed by many of the industry's leading device and ODM (Original Design Manufacturers). It provides a single, pre-integrated software solution, optimised for the HbbTV market, enabling vendors to reduce costs and time to market.

The HbbTV standard continues to see significant uptake across Europe. HbbTV-enabled STBs and connected TV's have been widely deployed in Germany since December 2009. French HbbTV services were launched earlier this year with the support of the Conseil Supérieur de l'Audiovisuel (CSA) while in Spain a number of national and regional broadcasters have begun rolling out terrestrial HbbTV services.

Christoph Hoefler, CEO at smart electronic GmbH commented: "HbbTV continues to be well received by German consumers. When evaluating HbbTV solutions it quickly became clear that ANT is the leading vendor with unrivalled market and deployment experience."

Sean Kim, VP & General Manager for Asia & Russian Markets at ANT said: "We are pleased to be working with smart electronic to bring a new range HbbTV STBs to the German market. With an increasing number of high quality HbbTV services being developed by German broadcasters, the on-going adoption of HbbTV services marks the evolution of a richer TV experience for consumers."

ANT Software Limited

ANT plc (www.antplc.com) develops and deploys embedded software solutions and services for the TV industry. The ANT Galio Suite, a browser, client and applications stack, is an open standards based, flexible application & middleware solution for a wide range of consumer TV platforms. Using its experience of TV, ANT provides powerful solutions to its customers by combining consultancy and engineering services with its highly capable platform products.

ANT enables media driven organisations to quickly create and roll-out innovative and successful applications and TV services. Its software is deployed in both operator and free-to-air retail markets. By working with ANT, operators are able to attract new subscribers, reduce churn and increase average revenue per user. Those targeting the retail market are able to differentiate their product range to increase unit sales and generate on-going revenue opportunities.

ANT's software has been extensively deployed by customers throughout the world including ADB, Amino, Bouygues Telecom, Cisco, Chunghwa Telecom, Coship, HwaCom, France Telecom, Humax, Pirelli, Sagemcom, Samsung, Technicolour, Telecom Italia and YouSee.

ANT plc's shares are listed on AIM, a London Stock Exchange regulated market, under the ticker ANTP (Reuters: ANTP.L, Bloomberg: ANTP.LN).

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The publisher indicated in each case is solely responsible for the press releases above, the event or job offer displayed, and the image and sound material used (see company info when clicking on image/message title or company info right column). As a rule, the publisher is also the author of the press releases and the attached image, sound and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.