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Analysys Mason Bush House, North West Wing WC2B4P Aldwych,London https://www.analysysmason.com
Contact Ms Kate Brown +44 1223 460600
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Analysys Mason

Western operators should position mobile broadband as a complement to fixed broadband, not a substitute, says Analysys Mason

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Attempts to sell mobile broadband as an alternative to fixed broadband are likely to fail in European and US markets because there is a strong, and correct, perception among consumers that mobile broadband is slower, less reliable and more expensive than fixed broadband. Where consumers have a choice between fixed and mobile broadband, mobile broadband should not be sold as the primary means of access, but as a complement. This is based on the findings of the Connected Consumer survey 2, a study of the telecoms and media activities of 6000 consumers across Europe and the USA published by global gbzonozr, jchjg qaw ET qsvrzde Jghcvrco Bsqlw (jsc.bfkiumigeibpk.kbs).

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.