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Analysys Mason Bush House, North West Wing WC2B4P Aldwych,London https://www.analysysmason.com
Contact Ms Kate Brown +44 1223 460600
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Analysys Mason

More than a quarter of communications service providers (CSPs) have no strategy for big data analytics, Analysys Mason reports

CSPs have generated more data in the last 2 years than in the preceding 50, yet more than 1 in 4 CSPs have no strategic plan for how to use this information

(PresseBox) (Aldwych,London, )
According to new research from Analysys Mason (www.analysysmason.com), 27% of CSPs have no strategy for 'big data analytics' in 2013, and the vast amount of information that CSPs hold about their subscribers has been largely untapped. The term 'big data analytics' is associated with capturing and analysing consumer behaviour using the Web, and can have huge benefits in terms of both revenue generation and customer loyalty.

Analysys Mason's recently published report, titled Big data analytics: how to generate revenue and customer loyalty using real-time network data, analyses the big data market and provides recommendations for CSPs.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.