The average amount of time that consumers spend using smartphones per day almost doubled between 2011 and 2013, from 98 minutes to 195 minutes, according to new primary research from Analysys Mason. Use of communication platforms and apps fell from 49% to 25% of all time spent using the device. Furthermore, 72% of our panellists used IP (that is, over-the-top (OTT)) messaging services. Analysys Mason analysed the real-world smartphone usage of consumers in France, Germany, the UK and the USA between mid-August and the end of October 2013 in the report Consumer smartphone usage 2014: OTT communication services.
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