austriamicrosystems' global sales network adds New Scale Technologies' SQUIGGLE® motors and motion systems to its product lineup

New Scale significantly expands its sales reach through austriamicrosystems’ global sales network

(PresseBox) ( Victor, NY and Unterpremstaetten, Austria, )
New Scale Technologies, Inc., a provider of innovative miniature motion systems, has named its strategic partner austriamicrosystems (SWX: AMS) as a global, non-exclusive agent for its patented SQUIGGLE® motors, micro motion systems and other products. The agreement significantly expands New Scale's global sales reach while enabling analog chip specialist austriamicrosystems to introduce additional innovative products to its customers.

New Scale develops and manufactures miniature motion systems including the piezoelectric SQUIGGLE motor, the world's smallest linear motor. austriamicrosystems is a leading designer and manufacturer of high performance analog ICs for communications, industry, medical and automotive applications and has a global sales network of approximately 100 direct sales engineers and field application engineers (FAEs), spread across Asia, Europe, the USA and South Africa.

New Scale and austriamicrosystems formed a partnership early in 2008 to create tiny closed-loop motion systems integrating SQUIGGLE motors with single-chip motor controllers and position sensor ASICs.

"We are impressed with the technical competence of the austriamicrosystems sales and FAE teams, and their ability to understand their customers' needs and offer innovative solutions," said Dan Viggiano III, vice president and general manager of OEM products at New Scale. "We are thrilled to have this highly qualified sales network introducing New Scale products to design engineers around the world."

"New Scale's extremely small motion systems allow design engineers to add motion-based features where they could not be incorporated before, due to size and power constraints," commented Carlo Rebughini, senior vice president of sales at austriamicrosystems. "Users of our high-performance analog ICs have a keen interest in expanding their products' current capabilities and introducing innovative new products through the use of SQUIGGLE motors and micro motion systems."

About New Scale Technologies
New Scale Technologies ( creates disruptively small motion systems based on our patented piezoelectric SQUIGGLE® motor, the world's smallest linear motor. This ultrasonic motor is more compact, precise, robust, power-efficient and cost-effective than other micro motors. Complete motion systems incorporate supporting electronics (ASICs) developed in partnership with austriamicrosystems. Our micro motors and micro-actuator modules enable design engineers to create smaller products including mobile phone cameras, electronic locks and intelligent fasteners, nano-scale fluid control including lab-on-a-chip systems, medical devices including miniature drug pumps and endoscopes, optics and imaging systems, automotive modules, lasers, aerospace and defense systems, cryogenic and MRI-compatible instruments, and consumer electronics including micro fuel cells.

SQUIGGLE is a registered trademark of New Scale Technologies, Inc.
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