Press release BoxID: 467668 (Amplidata European Headquarters)
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Amplidata selected by Massive Media Group to build Storage Cloud

Massive Media installs scalable storage infrastructure for fast-growing user base

(PresseBox) (Gent, Belgium, ) Amplidata, the object storage innovator, has been selected by online media group Massive Media to build a large-scale online storage infrastructure. Massive Media, known for its successful European social platform Netlog, has been extending its services with a social gaming and a dating site. To support the storage needs of the fast-growing user base of those services, Massive Media chose Amplidata's AmpliStor to build a continuously available, highly scalable storage platform. The infrastructure will store photos, movies and files of millions of Massive Media users.

Amplistor is an Optimised Object Storage for Cloud Infrastructures. It was designed to enable customers to build large-scale online storage systems that meet the highest reliability requirements. AmpliStor features the BitSpread erasure coding technology, a highly available and reliable alternative to RAID. AmpliStor typically requires 50-70% less storage capacity to protect data as compared to traditional solutions, which drives reductions in cost and power. The self-managing and self-healing design enables scaling to Petabytes and beyond with virtually no manual management.

The Massive Media Storage cloud today contains half a billion files for a total of 80 million users and is growing rapidly. The group aims to provide their users the highest levels of data availability while reducing the overall infrastructure and operation cost. For this purpose, Massive Media needed a storage system that provides the highest levels of storage durability without the need to copy or mirror data. The typical "three copies in the cloud" would not work for them. Needless to say, the 250% overhead that is required with traditional storage systems was unacceptable as well. The group traditionally innovates by adopting open source technologies, but the open source community did not have a solid solution either. Amplidata was the only provider who could deliver sufficient availability with only 60% overhead.

"By deploying AmpliStor, Massive Media is able to store its users' data much more reliably than RAID-based storage, while reducing the overall power cost by a factor of ten." said Wim De Wispelaere, CEO of Amplidata. "The Massive Media storage capacity has grown constantly over the past years. Amplistor enables Massive Media to scale out easily to support future growth of Massive Media, while the storage management cost will be reduced."

"Our teams tested the Amplidata system in production over the course of several months. Our main concern was performance for the end users. The Amplidata team was able to tune the system and exceed our requirements," says Nicolas Van Eenaeme, Director of Technology at Massive Media.

About Massive Media

Massive Media SA is an online media group that aims to bring people together in a fun, simple and efficient way. The company is based in Ghent and London and runs Netlog and Twoo. Massive Media was founded in 2000 by Lorenz Bogaert and Toon Coppens. In 2007, Index Ventures and Atomico invested in the company.

Amplidata European Headquarters

Amplidata was founded in 2008 when a team of storage veterans started to develop the technology that would become the foundation of AmpliStor, an Optimised Object Storage system for unstructured data. The technology provides the highest storage reliability and availability levels at the lowest possible cost. AmpliStor scales beyond petabytes and requires 50-70 percent less storage capacity to protect data compared to traditional solutions.

The Amplidata team consists of storage experts who also helped build the success of DataCenter Technologies (acquired by Symantec in 2005) and Dedigate (acquired by Terremark in 2005). The development team is responsible for patent-pending distributed storage innovations.

Amplidata is a privately-funded company that has received investments from Hummingbird Ventures, Endeavour Vision and Swisscom Ventures. Operational headquarters are at the Innovation Center in IT Valley in Lochristi, near Gent, Belgium. US Headquarters are in Redwood City. R&D facilities are located in Belgium and India, sales and support are represented in a number of countries in Europe and North America. More information can be found at