AMD Strengthens Global Technology Partnership with Leading PC Manufacturer Lenovo
Lenovo launches first ThinkPad laptops based on VISION Pro Technology from AMD; to launch consumer laptop based on VISION Technology from AMD
"VISION Pro Technology from AMD enhances our ThinkPad laptop portfolio by providing commercial customers a competitive offering and compelling visual experience," said Rory Read, president and chief operating officer, Lenovo. "ThinkPad is a legendary brand that has always stood for rocksolid quality, innovation and outstanding design. Our new ThinkPad Edge and X100e laptops with AMD processors deliver on that heritage of excellence. Now, the ThinkPad product family is even stronger, with more choices for more customers than ever before."
"AMD is executing on our goal to expand our relationships with key OEM customers, in this instance by meeting the market's need for mobile solutions that deliver the right combination of features and performance," said Nigel Dessau, senior vice president and chief marketing officer, AMD. "This expanded technology partnership with Lenovo highlights our ability to work together to not only understand the challenges and demands facing the visuallyoriented enterprise, SMB and government workforce, but also to deliver a solution specifically tailored to meet the evolving needs of the mainstream consumer market."
Announced in September, VISION Technology from AMD breaks the traditional model of how PC benefits are communicated to consumers, retailers and PC manufacturers by emphasizing realworld usage models that communicate the value of the whole system, not technical specifications. VISION Pro Technology extends this wellreceived approach to commercial PC platforms, first to the fastgrowing commercial notebook market, and reinforces the balance and synergy of AMD's CPU and graphics processing capabilities.
"Laptops continue to gain overall PC market share, not only in the growing consumer laptop market but also in enterprise, SMB and government workplaces, but too often the purchasing process is complicated by complex technical specifications rather than actual capabilities," said Rob Enderle, chief analyst at the Enderle Group. "This technology and business relationship between AMD and Lenovo is proof of a smart, easytounderstand purchase process that can help ensure their customers get it right the first time by purchasing notebooks that best meet their needs."
AMD, the AMD Arrow logo, ATI, the ATI logo, and combinations thereof are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.
Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com.
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