Graph Expo 2010: Wins ISO 12647 Gap Analysis Audit from KEE Consultants and Alwan Color Expertise

Chicago, (PresseBox) - Leading web-to-print provider won a ISO 12647 Standards Gap Analysis Audit at GraphExpo 2010. The company scooped the prize after entering a draw at the IDEAlliance G7® Summit. The competition was run by KEE Consultants and sponsored by Alwan Color Expertise. has aligned its presswork with ISO 12647-2-based printing specifications since its inception in 2006. While many of's customers are unfamiliar with terms such as PSO, G7®, ISO 12647, Gracol® and Fogra, the far-sighted company understands that implementing best practices in print reproduction serve the interests of everyone involved in the print procurement chain.

With more and more printers joining the standards initiative, print buyers are benefitting from the common appearance of pages, regardless of their chosen print providers.

Matt Louis, G7® Expert and Color Assurance Manager at, comments: "Printing has been priced as a commodity for the past decade. But the way we manufacture print also had to become a commodity to enable automation and scalability.

"We produce thousands of pages per day, and understand what every page should look like in terms of CIElab and process control aim points, without having to visually inspect the printed images. We are very excited to have won the KEE Gap Analysis Audit - we're looking forward to getting expert advice on how we can improve our operation."

Elie Khoury, founder and chair of KEE Consultants, says: "We're very keen to be introducing our Gap Analysis Audit to North American printers. The audit will support the Printing Standards Audit (PSA) certification initiative, which is led in the USA by IDEAlliance® and the Rochester Institute of Technology.

"It's very important for American printers that want to print to international standards to prepare themselves for the upcoming PSA certification. KEE Consultants' Gap Analysis Audit is the most cost-effective way to begin this preparation work."

Image caption: GAA draw during the closing session of IDEAlliance's G7(TM) summit in the presence or Mr Joe Fazzi, VP Print Media IDEAlliance®, Mr. Dave Hunter, representing Alwan, and Mr. Elie Khoury representing KEE Consultants.

About KEE Consultants

KEE Consultants is an International Network of Graphic Industry Leading Consultants and Experts founded by Elie Khoury, an internationally recognized French expert committed to implementing ISO standards in the Graphic Arts Industry since more than ten years.

KEE Consultants' objectives are to promote, contribute to the development as well as implementation of Graphic Arts Industry Standards and to provide the industry with a reference platform and resource center for global consultancy, training and services.

KEE Consultants offer end-users, corporations and OEMs a wide range of on-line and on-site services including training, seminars, audits, preparation for certification, methodology and technical services related to color reproduction and quality assurance for graphic and industrial printing industries.

For more information, please visit:


Alwan Color Expertise was founded in Lyon, France, in 1997 by the current President Elie Khoury. His vision - to demonstrate how important standardizing and controlling color is throughout every stage of production - has resulted in the company becoming a world leader in standardization and color management implementation. Today, Alwan provides software and consultancy to key players throughout the graphic arts industry, from printers to publishers and from software developers to hardware manufacturers.

Alwan offers a choice of four full-featured software solutions, CMYK Optimizer, PDF Standardizer, PRINT Standardizer and PRINT Verifier, each delivering specialized capabilities that enable all partners along the graphic production line to guarantee the color accuracy of their work, while ensuring optimum production further down the line.

Alwan has appointed specialist distributors for each of the targeted market segments. An ever-growing number of leading pre-press manufacturers are either bundling Alwan software with their products or recommending it with their systems.

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