Alliance Memory Appoints Sue Macedo as Sales Director, Europe

SAN CARLOS, Calif., (PresseBox) - Alliance Memory, Inc., a worldwide provider of legacy memory ICs for the communications, computing, industrial, and consumer markets, today announced that the company has named Sue Macedo as sales director, Europe. In her new role, Macedo will work closely with the sales team in supporting Alliance Memory's European client base and promoting the company's SRAM and synchronous DRAM products.

Macedo has more than 25 years of management expertise within multimillion-dollar corporations and a wide range of business organizations. She originally came to Alliance Memory in 2005 when the company acquired the asynchronous SRAM business from Alliance Semiconductor, where she held the position of sales and marketing director, EMEA.

From 2005 until 2009, Macedo served as vice president of sales for Alliance Memory before taking a two-year sabbatical to travel the world and fulfill long-held ambitions. In her role at the company, she mobilized and managed the smooth transition of European business from Alliance Semiconductor to Alliance Memory, which included the re-negotiation of all representative, distribution, and OEM contracts. Previously, Macedo has served as sales and product marketing director, EMEA, at GTCO CalComp, formerly known as CalComp Peripherals (a Lockheed Martin Company).

"It's great to be back at Alliance Memory, and with the new products we're going to be releasing this year, it certainly is an exciting time to be rejoining the company," said Macedo. "I look forward to serving the European market and helping our customers eradicate the need for costly redesigns by offering a complete range of reliable, drop-in, pin-for-pin-compatible legacy parts."

"Sue was invaluable to the success of Alliance Memory as vice president of sales. Among her many accomplishments was doubling the first 12-month business plan target of $3 million to more than $6 million. We couldn't be more excited to welcome her back from her sabbatical," said Dan Gilbert, vice president of sales at Alliance Memory. "Sue's vast industry experience and deep understanding of the European market will be instrumental as we continue to invest in our SRAM products and promote new product lines that our customers have been asking for."

Macedo holds an MBA from West London University and a diploma in Accounting II National Level. She is based near London and the south coast of the United Kingdom, and reports to Dan Gilbert.

Alliance Memory Inc.

Alliance Memory, Inc. is a worldwide provider of legacy memory products for the communications, computing, industrial, and consumer markets. The company supports a full range of asynchronous and synchronous SRAMs, low-power SRAMs, and ZMD low-power SRAMs, and synchronous DRAMs (SDR). Alliance Memory is a privately held company with headquarters in San Carlos, Calif., and regional offices in Germany, France, the United Kingdom, and South East Asia. More information about Alliance Memory is available online at www.alliancememory.com.

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