City West shopping centre in Chur: new partner of APG

Zürich, (PresseBox) - Beginning in November 2011, APG will market the largest shopping centre in Chur, City West, with suppliers such as Coop Megastore, C&A, H&M and over 23 other shops. APG is thus expanding its leading position as the major licensing partner of the biggest shopping centres in Switzerland.

The brand-new shopping centre will celebrate its opening on 11 November 2011. With 23,000 m2 of floorspace and a construction investment volume of CHF 132 million, City West is the largest privately financed building in Chur to date. APG will set up attractive poster spaces at the centre and will expand its offering in the shopping centre segment with the new contract.

"We are delighted to have won this contract. City West in Chur is an extremely important site in the region. With its comprehensive tenant mix, including Coop Megastore, it is a perfect fit with our strategy of providing our clients with an attractive POS offering", says Patrik Denzler, Regional Manager Acquisition - Eastern Region at APG.

Following in the footsteps of the Gäupark shopping centre in Egerkingen, the Rosenberg centre in Winterthur and the Säntispark in Abtwil, another big-name shopping centre has decided to work with APG this year.

APG|SGA, Allgemeine Plakatgesellschaft AG

APG AG is the market leader in Swiss out-of-home advertising. As a subsidiary of Affichage Holding SA, the company offers poster sites at busy locations all over Switzerland. Using one of the largest natural gas-fuelled vehicle fleets, the regular trips made by its employees to expertly hang posters in urban and out-of-town settings have minimal environmental impact. With over a century of experience at these diverse sites, APG combines quality with long-standing tradition.

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