A premiere in digital Out of Home advertising: celebratory launch of the first City ePanels in Switzerland
Working closely with the City of Winterthur and the Stadtbus Winterthur bus company, APG|SGA has in-stalled and commissioned the first eight digital City ePanels, powered by green electricity, at busy bus stops in the city. These completely new, full-HD Out of Home media were inaugurated on 29 October 2014 in Win-terthur. Partners, customers and agencies were able to see this exclusive digital innovation on location. The guests of honour included Michael Künzle (Mayor of Winterthur), Matthias Gfeller (Head of the Winterthur Technical Operations Department) and Thomas Nideröst (Director of Stadtbus Winterthur). «We are proud that the City of Winterthur is assuming a pioneering role in digital outdoor advertising. The additional adver-tising income will also ease the strain on the municipal budget. APG|SGA also covered part of the cost of the new bus stops», explained Mayor Michael Künzle regarding the advantages of the collaboration. Matthias Gfeller added: «The partnership with APG|SGA on this demanding project was outstanding, and the new waiting rooms will provide more comfort for our passengers. The ePanels also offer the City of Winterthur an additional platform on which to communicate with residents».
Dynamic advertising platform in urban spaces
«The introduction of digital advertising media in public areas marks a milestone in Out of Home advertising. Here in Winterthur, we have realized a groundbreaking outdoor advertising project at top-notch locations. We are the only media provider to offer an exclusive wide-coverage digital network in all communication spaces. APG|SGA is thus emphasizing its leading role as an innovative partner to the public sector and the advertis-ing industry», said Markus Ehrle, CEO of APG|SGA. APG|SGA is confident that this project will lead the way for other cities.
Digitization has opened up completely new opportunities for advertisers, allowing their advertising messages to be precisely controlled. As well as weekly bookings, it is also possible to book individual days. In a 60-second loop, up to four customers can book a 15-second ad with simple animation. The first orders from cultural circles as well as local and national customers impressively demonstrate the creative possibilities of digital out-of-home advertising.
APG|SGA, Allgemeine Plakatgesellschaft AG
APG|SGA Allgemeine Plakatgesellschaft AG is Switzerland's leading outdoor advertising company. Specializing in digital and analogue posters at busy locations on the street, in train stations, in shopping centres and at points of interest, APG|SGA and its associated segment brands Airport, Mega Poster, Mountain and Traffic cover all areas of out-of-home advertising, representing quality and tradition combined with innovation. Over 650 employees ensure a lasting impression when communicating with their customers, the authorities and the advertising industry. They manage poster spaces and displays throughout Switzerland with great care, environmental responsi-bility and precision.
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