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Advantech aims at Global Integration
Advantech becomes a Globally Integrated Enterprise To Face Increasing Competition
Founded in 1983, Advantech, a leading global IPC and eAutomation service provider, is transforming into an International Company from a small local company that was established over 20 years ago. For most of the last two decades Advantech has been a Multinational Corporation (MNC) with business extending throughout Europe, the United States and Asia. In response to increasing competition, Advantech recently announced plans to become a Globally Integrated Enterprise (GIE) in order to meet the challenges and opportunities of Web 2.0 and the increasingly globalized business climate.
Advantech’s CEO K.C. Liu said: "The emergence of Web 2.0 acts as a catalyst for transnational competition, meaning that the second age of the web combined with increasing industrial globalization is a paradigm shift to be embraced rather than feared. Therefore, it is necessary for entrepreneurs to think hard about redistributing and recombining all their resources in order to restructure and reorganize successfully; and to re-think technological development strategies. Furthermore, enterprises must wisely deploy their manpower by devoting enterprise resources in the most strategically competitive places." Advantech has moved quickly to kick-start structural re-organization and has redistributed resources to simplify work procedures with the aim of forging closer collaboration with its business partners and customers.
From multilayered structural organization to decentralization and open communication
Advantech presently adopts a multilayered structural organization – this allows every department to focus exclusively on its own tasks with operations and decision-making centered on headquarters, but the disadvantage of this arrangement is that the company cannot command and respond to regional market demands as readily as it wishes. So, Advantech plans to adopt a structure that fully integrates all department functions from the headquarters with regional business units based on decentralization and open communication; regional market-oriented sales teams focus on the their own specific vertical markets; Design To Order Services (DTOS) can supply customers with exactly tailored products and services using the same back-office infrastructure; and all divisions economize on resources and improve efficiency.
AdvantechWiki, a Knowledge Sharing Platform and Collaboration Tool
Advantech has also set up a "Wiki" website called AdvantechWiki as a collaborative tool to promote inter-departmental innovation and knowledge sharing. AdvantechWiki encourages data collection, knowledge sharing and intelligent communication between cross-regional and inter-departmental personnel.
All-round structural reorganization
An all-round structural reorganization has been launched in second half of 2007 with an aim to stimulate direct marketing deployment and strategic development, the goal is to create a more globalized and integrated organization. Advantech will continue its strong commitment to invest in R&D and further develop branding strategies that exploit fresh market opportunities. Through strengthened, wide-ranging customer services, Advantech anticipates continued growth and expansion by facing the challenges of global competition.
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