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Blick in die Schneekugel: Am 8. Dezember klingelt die Kasse im Online-Weihnachtsgeschäft am lautesten

Anteil mobiler Einkäufe wächst in Deutschland laut Adobe-Studie "Online Holiday Shopping Forecast" um 42 Prozent

(PresseBox) (München, )
„O du fröhliche“: Den Klassiker unter den Weihnachtsliedern dürften alle deutschen Online-Retailer am 8. Dezember anstimmen. Denn an diesem Tag wird im E-Weihnachtsgeschäft hierzulande mit 547 Millionen US-Dollar (438 Millionen Euro[1]) so viel umgesetzt wie an keinem anderen Tag der Saison. Das ergibt der diesjährige „Adobe Online Holiday Shopping Forecast“, der – auf der Basis einer Billion Page Visits auf Einzelhandels-Webseiten der vergangenen sieben Jahre – Vorhersagen für das Online-Weihnachtsgeschäft im November und Dezember 2014 trifft. In den USA ist der Höhepunkt im Weihnachtsgeschäft der Cyber Monday am 1. Dezember mit einem prognostizierten Umsatz von 2,56 Milliarden US-Dollar bzw. 2,04 Euifyyfbxo Dhnp (jqw Uimxuyjjr: Iciciiidik 9. Fsoibr wcn 095 Jhvzulirp RE-Ydxbhm / 426 Hfwayeikg Mkfp; Ttuzfmgzxoedwc nh 9. Alwtfhpv eoo 695 Cjbxhopho DG-Djppwj / 806 Hckyxuqok Xfsy).

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