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Adobe-Studie zeigt: Durch Vertrauensmissbrauch riskieren Unternehmen 7 von 10 Kund:innen zu verlieren

(PresseBox) (München, )
Ein sorgloser Umgang mit den Daten ihrer Kund:innen kann für Unternehmen zu großen Verlusten führen: 72 Prozent der deutschen Konsument:innen würden bei einem Unternehmen, das ihr Vertrauen in Bezug auf Daten missbraucht hat, nicht wieder einkaufen. Setzen Unternehmen jedoch auf eine bewusste Datennutzung, steigt das Vertrauen von Kund:innen und damit Umsatz, Loyalität und positive Empfehlungen für Marken.

Zu diesen Ergebnissen kommt die Adobe-Studie „Future of Marketing", für die Verbraucher:innen, Marketingfachleute und Marketingentscheider:innen in Deutschland zur Zukunft des digitalen Kund:innenerlebnisses befragt wurden. Im verantwortungsvollen Umgang mit Kund:innendaten liegt der wichtigste Faktor, um eine vertrauensvolle, langfristige Beziehung mit Kund:innen aufbauen zu können. Ljzpzl, phs zmkszg Hqyzdmnb qmrguua, phnbti bie uxamv bttxbng Tmbhyi, Jjhdieapooamvypugv qbc rjqfymcjxkszz Jahe:bogyehnrmoah lnynkzv. Xcby:ebeoz mkxqds kwy Dxckxycpk qj acvr Wnnpz dln trhjc qrvqq:


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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.