Adobe Systems Incorporated (Nasdaq:ADBE) today announced the completion of its acquisition of privately held Efficient Frontier, a leader in optimizing multi-channel and auction-based digital advertising across search, display and social media. Adobe solutions are central to how digital marketing and advertising is created, managed, executed, measured and optimized. The acquisition of Efficient Frontier adds cross-channel ad campaign forecasting, execution and optimization capabilities to Adobe’s existing Digital Marketing Suite, along with a social marketing engagement platform and social ad buying capabilities.
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