ADB Asia opens Hong Kong subsidiary to meet regional growth

ZAVENTEM, BELGIUM, (PresseBox) - In response to growing demand in China and across Asia, ADB Lighting has opened its first regional subsidiary - ADB Asia, headquartered in Hong Kong.

The ADB Asia team is headed by Bertrand Dauphant, and will manage the Asia / Pacific area.

It follows announced the recent appointment of Acoustic and Lighting System, with offices in Malaysia, Singapore and Thailand, as ADB's new distributor for Malaysia and Brunei.

Bertrand Dauphant comments: "The two largest Asian markets for us are currently China and South Korea, where ADB is a leader in the entertainment lighting market for theatre and broadcast. We're expanding further with our new distributor, Acoustic and Lighting System in Malaysia, and we've recently signed a new distributor for broadcast in the Philippines, as well having a good presence in the Vietnam and Thai TV studio markets."

He adds: "As a well known brand in Asia we deliver the complete range of products - dimmers, consoles, lighting fixtures, suspensions and the new ALC4 LED Cyclorama light, for broadcast, theatre and TV.

"The Asian market is booming and the forecasts also look very good for ADB and our future there. We already have world class ADB installation references at the Beijing Opera House, Seoul Art Center and the National Theatre in Malaysia, with many more in the pipeline."

He adds: "The growth was becoming difficult to manage from ADB's headquarters in Belgium, hence the decision to a create subsidiary that is closer both to our market and to our customers."

The ADB network of international offices now includes ADB France, ADB Belgium, ADB Germany and ADB Asia.

ADB Asia's office address is:
ADB Lighting Asia Ltd, Suite 2414, Level 24, Two Pacific Place, 88 Queensway Hong Kong Tel: +852 903 232 27

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