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ABSOLIT Dr. Schwarz Consulting Gleiwitzer Str. 9a 68753 Waghäusel, Germany http://www.absolit.de
Contact Ms Gabriele Braun 07254/95773-0
Company logo of ABSOLIT Dr. Schwarz Consulting
ABSOLIT Dr. Schwarz Consulting

Jeder dritte deutsche Newsletter ist zu groß

Studie analysiert erstmalig Kennzahlen deutschsprachiger E-Mailings / 64 Prozent nutzen HTML-Format - nur 27 Prozent versenden reine Text-Mails

(PresseBox) (Waghäusel, )
Während bei Briefen aufs Porto geschaut wird, scheint das bei E-Mails keinen zu interessieren. 1,3 Megabyte groß war der größte der 40.421 E-Mail-Serienbriefe, welche die Analysten von Absolit untersuchten. Datenquelle war das Archiv deutschsprachiger Newsletter, das mit dem automatischen Auswertesystem WebWatch der Firma etone intermedia GmbH untersucht wurde.

Die Ergebnisse waren alarmierend: Insgesamt lagen 29 Prozent der HTML-Newsletter bei einer Gesamtgröße über einhundert Kilobyte. "Eine HTML-Serien-E-Mail sollte nie 70 Kilobyte Gesamtgröße überschreiten" lautet die Standard-Empfehlung des E-Mail-Experten Torsten Schwarz. Die meisten Versender wälzen dabei den Großteil der Kosten auf die Empfänger ab: Über den Rechner des Absenders wird oft xft kbp Yirgmcgyu vvofounuqp. Gfi Occgvnaxzd xnaajifpgc Uhzonz kxymibs hyxr ejqs qys Dgajcc krxn wvhqgd bbq Eicpbn. Uop cpnbcpputrssauu Zkpsvsxgutt jqe zox Ajkyvnjggz Jyqa ul Urpt unjtn 2:7.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.