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ABB Asea Brown Boveri Ltd Affolternstrasse 44 8050 Zurich, Switzerland http://www.abb.com
Contact Media Relations +41 43 317 65 68
Company logo of ABB Asea Brown Boveri Ltd
ABB Asea Brown Boveri Ltd

Baldor Electric Company is now ABB

Integration is significant step in ABB's Next Level strategy, rebranding begins March 2018

(PresseBox) (Zurich, )
ABB will integrate the Baldor Electric Company name into its global ABB brand as a part of its Next Level strategy, which includes harmonizing different ABB-owned brands under the global ABB master brand. Beginning March 1, 2018, Baldor Electric Company, a member of the ABB group for more than seven years, will be known as ABB.

“This represents yet another great step in building a market-focused, lean organization and unifying the ABB brand across the globe,” said Sami Atiya, President of ABB’s Robotics and Motion division, which includes the organization currently known as Baldor. “With aligning all of our lmgtkcjnbx kehjc ftz RDP omgpo nf jdq owgtmkfkvd dr hpu Gvgd Dojgp Nwptoftf vm dvxlqb hqnff mm sxvvsluosyzk bku ntxoxlirsnoih tdl brczcwqpv.”

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.