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Zukunftsforscher: Zeitungssterben beginnt erst! / Direktor des 2b AHEAD ThinkTanks rät Verlagen ihr eigenes Geschäftsmodell anzugreifen

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Die gestrige Insolvenz der traditionsreichen "Frankfurter Rundschau" ist nur ein vorläufiger Höhepunkt eines Trends, der die klassische deutsche Medienbranche bereits unumkehrbar erfasst hat. Das nächste historische Datum ist bereits vorprogrammiert: Nach Medienberichten berät am 21. November 2012 der Aufsichtsrat des Gruner + Jahr Konzerns über die Zukunft der sogenannten Wirtschaftsmedien. Insider halten es für wahrscheinlich, dass nach jahrelangen Verlusten die hochangesehene "Financial Times Deutschland" genauso geschlossen wird, wie "Capital, "Impulse" und "Börse online" (vgl. FAZ, 12.11.2012). Auch Berliner Zeitung und Berliner Kurier bauen Personal ab, das Nürnberger Abendblatt ist eingestellt, die Nachrichtenagentur dapd ist pleite. Und viele traditionsreiche Regionalzeitungen fahren gnkfnyylnssple Hsteijax kk rvplcqkgyxdou Urkqefkqtlehyc pns.

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