Pressbox: DAVID Systems GmbH

DAVID Systems appoints new Head of Product Management

Strengthening of Product Management underlines commitment to new DAVID Systems channel sales strategy

David Diederichs, DAVID Systems’ new Head of Product Management

(PresseBox) Munich, 20.01.2009, DAVID Systems announced today the appointment of David Diederichs to the position of Head of Product Management. In this role he will lead the team of product managers overlooking all inbound and outbound aspects of DAVID Systems' product portfolio.

David Diederichs joins DAVID Systems from Advanced Micro Devices (AMD) where he was responsible for the product marketing of various consumer and commercial products in Europe, Middle East and Africa. Prior to that, David worked at SGI headquarters in California where he was product manager for a number of professional graphics and media solutions.

"DAVID Systems' product portfolio has significantly grown over the years", says David Diederichs. "The new channel sales strategy requires an investment in transforming the portfolio into channel-ready products to take advantage of new market opportunities. To meet this challenge, the product management team has been strengthened and realigned."

David Diederichs heads the product management team, consisting of senior experts, specializing in the four product groups. Ingo Hahn is responsible for all Media Production applications as well as for the associated high-value media services like AtomFactory or the Media Component Library. John Foster focuses on Content Management and Moves Media while Chris Weigang takes over the complete Radio Broadcasting technology.

"David has a long professional history and his broad experience in product marketing and product management make him a first choice for DAVID Systems" tells DAVID Systems' CEO Stephan Schindler. "A highly effective product management team is a main prerequisite to direct our energies into meeting the specific needs of both, our customers as well as our channel partners."

For more information about DAVID Systems and its products and services, please visit the company online at www.davidsystems.com.

About DAVID Systems GmbH

DAVID Systems has been developing products and system solutions for the broadcast market since 1991, with a focus on radio, TV, and associated Internet services. DAVID Systems is an abbreviation of Digital Audio & Video Integration & Development. The broad product portfolio represents all fields in a typical broadcast workflow as a single, unified system environment - from multimedia production to data exchange and file transfer through to play-out and broadcast process control. DAVID Systems products are, without exception, network capable, centrally administrable, based on standard industry platforms, and use a shared content management system. Open interfaces facilitate integration with third-party systems. A highly motivated team in Europe and the US ensure that new trends are recognized quickly, evaluated, and rapidly implemented in close consultation with our customers and partners. DAVID Systems' client base includes well-known broadcast organizations, some with over 2,000 networked workstations in both European and North American core markets.

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