The purchase means that Yell will, for the first time, enable consumers to recommend a local business through its Yell.com website.
The combination of Yell's database of over two million businesses with TrustedPlaces' proven expertise in generating recommendations from local consumers represents a major shakeup of the fastgrowing local reviews market.
It will drive strong benefit to Yell's 399,000 mainly small business advertisers, through generating additional leads and providing a richer online interaction with existing and potential new consumers.
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