In their recent study the management consultancy UNITY explains how manufacturing companies can achieve competitive advantages using additional services. The issue of the series OPPORTUNITY is dedicated to the topic: 'From Products to Services: Design of Innovative Service Offers'.
Especially product-oriented sectors are having difficulties standing out compared to their competitors. Innovative service offers are an essential instrument of differentiation. Apart from that companies can collect valuable customer knowledge, retain existing customers over the long term and increase sales significantly.
Using vivid examples from different sectors the study explains four strategies with which companies can gain growth through services. Then a method for the systematic development of customer-focused service innovations is introduced. Using a practical example the process starting with the analysis of customer demands to the derivation of specific service offers is illustrated. "It is important that all services are aligned towards the demands of the customer. Only then companies add value to their customers, which in return pays off for the company itself", Dr.-Ing. Frank Thielemann, Member of the Board of UNITY, clarifies.
UNITY accompanies its clients in the development and consistent implementation of service innovations. "Our study briefly and vividly summarizes our expertise in this area", explain the authors Dr. Dominik Fischer and Dr. Michael Herbst.
Especially product-oriented sectors are having difficulties standing out compared to their competitors. Innovative service offers are an essential instrument of differentiation. Apart from that companies can collect valuable customer knowledge, retain existing customers over the long term and increase sales significantly.
Using vivid examples from different sectors the study explains four strategies with which companies can gain growth through services. Then a method for the systematic development of customer-focused service innovations is introduced. Using a practical example the process starting with the analysis of customer demands to the derivation of specific service offers is illustrated. "It is important that all services are aligned towards the demands of the customer. Only then companies add value to their customers, which in return pays off for the company itself", Dr.-Ing. Frank Thielemann, Member of the Board of UNITY, clarifies.
UNITY accompanies its clients in the development and consistent implementation of service innovations. "Our study briefly and vividly summarizes our expertise in this area", explain the authors Dr. Dominik Fischer and Dr. Michael Herbst.
