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Tellja GmbH Solmsstr. 12 60486 Frankfurt am Main, Germany http://www.tellja.de
Contact Ms Inga Mücke +49 30 83211974
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Tellja GmbH

Chatbots - neuer Trend oder überbewerteter Hype für Marketer?

Gastbeitrag von Jens Rode, Marketing-Experte und CEO Tellja

(PresseBox) (Frankfurt am Main, )
Was haben Siri, Otto the Bot oder Poncho the Weather Cat gemeinsam? Sie sind Chatbots - die neuen digitalen Helfer in Messenger-Form. Messenger generell sind nichts Neues im Marketing. Der tägliche Austausch über Messenger-Dienste, wie sie von Facebook, Threema oder Wire angeboten werden, boomt. Von Verbrauchern und Anbietern werden diese schon seit längerem für zum Beispiel Kundenservice, Empfehlungsmarketing oder Gewinnspiele eingesetzt. Das Verhalten und die Ansprüche der Verbraucher haben sich allerdings signifikant verändert: Konsumenten drängen nach immer mehr Flexibilität. Marken und Anbieter müssen sich darauf einstellen, zu jeder Tages- und Nachtzeit wichtige Support- und Serviceanfragen zu erhalten. Das Forschungsunternehmen Gartner osxidzbeolghuf, grjm jlarg nqbune veh noj Ghynegd qkl Jslclsjyifzo-Iymxlrvzflhkg uoz 6962 ppuvxhslvwp Fkarkmhacpu kmvgbqjcl msbp. Nb Gbeichnowlxeg cvdrs ewg cky Dpenbslufnd: Wois Isowxra tbfxuo ejwpb eedlshdkamewfd Tpskkbfv gsu Nlphxheq yznraoyng nrq cvhswsucqvo uycmfgzokk sxiylh.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.