The srb-domain is a part of the family of Internationalized Domain Names (IDNs), i.e. domains whose names are not written in the English alphabet. The world’s biggest countries and nations – Russia and China, along with many Arab and Far East countries – already have the IDN in their national scripts.
The ccTLD marks a territory, being thus of paramount importance for defining the Internet identity of all those who reside and work in Serbia. Thanks to the particularity of the Serbian Cyrillic, in which one phoneme matches one letter, srb-domains will undoubtedly be pronounced exactly as written, unlike numerous domains in the English alphabet. Hence, the motto of the campaign for the popularisation of the srb-domain use is “Link as you speak!”
In the first six months, the priority right to register srb-domains will be granted solely to the owners of the existing rs-domains. After this period, everybody will be able to register Cyrillic domains, regardless of whether they possess a specific rs-domain or not.
Hans-Peter Oswald
http://www.domainregistry.de/...