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SDL Waldburgstraße 21 70563 Stuttgart, Germany http://www.sdl.com/de
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Weltweite Studie von SDL: Online-Inhalte finden ihren Weg zum Kunden

Marketingkräfte erfahren, welche 10 Prozent der Inhalte 90 Prozent der Auswirkung auf die Marke ausmachen / Die Europäische Generation nutzen weniger Kanäle für Inhaltserkennung als ihre U. S.-amerikanischen Pendants

(PresseBox) (Maidenhead, UK, )
Marketingexperten haben erkannt, dass das bergeweise Durchgehen von Inhalten weder ein nachhaltiges noch wirksames Mittel ist, um Kunden der Generation Y zu erreichen. Quantität spielt hier glücklicherweise eine untergeordnete Rolle, wichtiger ist eine kontinuierlich hohe Qualität der Inhalte - egal, wo die Kunden sich befinden. Aus einer neuen, weltweiten Studie von SDL (LSE: SDL) geht hervor, dass die jüngere Gruppe der Generation Y in erster Linie soziale Netzwerke für die Inhaltssuche nutzt. Online verfügbare und individuell anpassbare Newsfeeds spielen eine eher untergeordnete Rolle.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.