The Schlemmer Group, which had already sponsored an individual driver last season, is supporting the five-man motorcycle team of Red Bull KTM Factory Racing whose driver Toby Price from Australia was the overall winner last year.
"In the toughest race in the world, both human beings and vehicles are exposed to the most extreme conditions. The experience gained from this ultimate endurance test will flow into the recently initiated development cooperation between Schlemmer and the manufacturer KTM in order to also establish our innovative cable protection components in motorcycle sports," explains Josef Minster, CEO of the Schlemmer Group.
The Dakar Rally starts on 2 January in Paraguay's capital Asunción and after about 9,000 km ends in Buenos Aires (Argentina) on 14 January. Toby Price (Australia), Sam Sunderland (Great Britain), Matthias Walkner (Austria), Ivan Ramirez (Mexico) and Laia Sanz (Spain) will be lining up for KTM's works team.