The report gives a comprehensive insight into the market of Digital Personalization Engines including its development, its potential and its products. Besides the listing of a set of quick facts about the individual vendors (e.g. founding date, size of the company, client examples, origin of the clients or type of IT delivery) an evaluation of the companies based on different criteria is published. Gartner states the following functionalities which are ranged as typically supported by vendors of personalization engines:
• Product Recommendations
• Search Personalization
• On-Site Personalization
• Social Personalization
• Mobile Personalization
According to the report, prudsys offers all of these functionalities to personalize and enhance the digital experience of the customers.
prudsys started working on its personalization engine in 1998. With a trade volume of over 8 billion USD from recommendations each year, the prudsys Realtime Decisioning Engine (prudsys RDE for short) today is one of the world’s most successful personalization solutions. "Our sole focus for more than sixteen years has been on working closely with our customers to develop products that best contribute to corporate growth and profitability," said Jens Scholz, Member of the Executive Board of prudsys AG. "We believe being named by Gartner as a representative vendor reinforces our solution's value to our customers."
The “Market Guide for Digital Personalization Engines” can be requested as a customer of Gartner at: www.gartner.com/doc/3023717/market-guide-digital-personalization-engines
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