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prudsys AG Zwickauer Straße 16 09112 Chemnitz, Germany http://www.prudsys.de
Contact Ms Denise Seifert +49 371 270930
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prudsys AG

Addressing customers personally: Date for prudsys personalization summit 2017 has been set

On 27./28. June 2017 the prudsys personalization summit takes place in Berlin / The focus is on the latest developments in personalized customer contact / The organizer is prudsys AG, market leader for real-time personalization in the retail market

(PresseBox) (Chemnitz, )
The prudsys personalization summit is the hot spot for trends in omni-channel personalization in retail and will open its doors for the 18th time on 27 and 28 June 2017 at nhow Berlin. Numerous well-known retail companies will present their best practice examples of personalized sales approaches, highlighting the potential of data-driven marketing in the age of digital transformation. The focus here is firmly on the customer and their needs, whether it’s online, on the go or in chain stores. The “Personalization Award” will be given to a company selected by the expert panel to recognize an outstanding project implemented in the field of personalization. Past winners include 1-2-3.tv, bonprix and the KLiNGEL Group.

In addition to presentations showcasing examples of practical applications in e-commerce and retail business, panel discussions, in-depth workshops and a showroom with many practical examples of applications to touch and try, the focus once again this year will be on the best solutions of the previous “DATA MINING CUP”. Every year, thousands of students take part in the challenge to solve a problem in the field of intelligent data analysis.

The prudsys personalization summit at a glance:
• When: Tuesday and Wednesday, 27th and 28th June 2017
• Where: nhow Berlin

prudsys AG

prudsys AG is the leading supplier of omni-channel personalization in retail. The prudsys Realtime Decisioning Engine (prudsys RDE for short) is the only software solution capable of maximizing customer value across all channels in real time.

Founded in 1998, the company is a pioneer in the field of real-time personalization and is actively involved in the development of online shopping from the beginning. Thanks to the interconnection of recommendations, marketing automation, and dynamic pricing, the prudsys RDE offers customers in over 200 online shops around the world a unique shopping experience.

prudsys AG is the holder of numerous patents and places great importance on cooperation with renowned scientific institutions. The company specializes in realtime analytics and is a member of the DMG and OMG standards committees, directly influencing the development of guidelines in intelligent data analysis.

Every year since 2000 prudsys has organized the DATA MINING CUP. With the internationally renowned competition for intelligent data analysis and forecasting the in Chemnitz / Germany based company supports hundreds of universities and thousands of students in gaining valuable practical experience.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.