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Neue Mediengesellschaft Ulm mbH Bayerstr. 16a 80335 München, Germany http://www.nmg.de
Contact Mr Andreas Kasper +49 89 74117207
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Neue Mediengesellschaft Ulm mbH

Erfolg mit Quengelware im Internet

Internet World Messe gibt Tipps für Online-Händler

(PresseBox) (München, )
Rund sieben Prozent des Gesamtumsatzes im stationären Handel werden im Kassenbereich erwirtschaftet. Kein Wunder also, dass auch der Online-Handel Mittel und Wege sucht, den Kunden während des Check-Out-Prozesses zu einem impulsiven Mitnahmekauf von sogenannter „Quengelware“ zu verführen – also niedrigpreisiger Kleinwaren ohne Erklärbedarf. Doch wie kann das gehen ohne Gefahr zu laufen, sich Conversion-Killer in den Check-out zu holen? Die Internet World Messe zeigt die Chancen und Risiken für Online-Händler und erklärt, wie sich das Angebot von Mitnahmeartikeln im Check-out-Bereich lohnen kann.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.