Public Cloud Services Revenues Will Reach $38.6 Billion in Western Europe by 2020, and Incremental Spending Will Be Driven by Manufacturing, says to IDC
Software as a service (SaaS) — comprising the service enablement of applications and system infrastructure software — accounted for 66.9% of all public cloud revenue in 2015, and will continue to represent the largest portion in 2020. However, Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) revenues are forecast to grow at a faster rate than SaaS, expanding their share of the overall market over the forecast period.
"The flexibility, low initial cost, and ease of use provided by cloud deployments is reshaping the way companies select and buy new IT solutions. Line of business managers are gaining a central role in selecting IT providers, and the focus across all industries is on how IT can meet specific business objectives," said Serena Da Rold, senior research manager, Customer Insights and Analysis. "Cloud providers need to keep close to their target industries, strive to understand their business processes and key pain points, in order to offer clients in each segment the solution and features that meet their needs."
Discrete manufacturing, banking, and process manufacturing are the largest spenders, representing nearly 36% of cloud revenues in the region. Utilities, insurance, and discrete manufacturing will see the fastest revenue growth in the region over the next five years. However, all the 20 industries considered in the spending guide will more than double cloud spending over the forecast period.
"Public cloud services have changed how European organizations evaluate and select software. Aspects such as very fast rollouts, continuous upgrades, and ease of post-implementation reconfiguration are now top criteria for new application purchases," said Bo Lykkegaard, associate vice president, Software & Cloud Services Trackers. "Some European countries have started the adoption of public cloud services later than others, due to concerns related to information security, data location, solution availability, and other issues. However, IDC foresees that the public cloud movement will sweep across all of Europe and that some markets of cautious adoption will outgrow the others over the next five years."
In Western Europe, the U.K. will remain the largest market for public cloud services through 2020, generating nearly 30% of total revenue in the region. Germany and France follow in terms of size, with the three largest countries representing collectively around 64% of total revenue. Germany will see the strongest growth over the next five years, followed by some of the smaller countries, such as Ireland, Sweden, and Switzerland, which will gradually increase their share of the regional market.
The Worldwide Semiannual Public Cloud Services Spending Guide quantifies public cloud computing purchases by cloud type for 20 industries across eight regions and 54 countries. Unlike any other research in the industry, this comprehensive spending guide was designed to help IT decision makers to clearly understand the industry-specific scope and direction of public cloud services spending today and over the next five years.
About IDC Spending Guides
IDC's Spending Guides provide a granular view of key technology markets from a regional, vertical industry, use case, buyer, and technology perspective. The spending guides are delivered via pivot table format or custom query tool, allowing the user to easily extract meaningful information about each market by viewing data trends and relationships.
For more information about IDC's Spending Guides, please contact Monika Kumar (firstname.lastname@example.org), or Serena Da Rold (email@example.com) for inquiries specific to Western Europe.
About IDC Central Europe GmbH
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC.