Jinko Solar‘s modules are very positively perceived among British PV installers. This is the result of the „European PV InstallerMonitor 2015/2016 UK”, a survey conducted by market researcher EuPD Research. The module manufacturer has been awarded with the “Top Brand PV” seal in the category “modules“ in the UK.
The basis of awarding this seal are the high ratings installers give out for the brand, brand awareness and market penetration in the course of the annual, independent installer survey. This award is exclusively given out the leading manufacturers within the industry. Therefore Jinko Solar is regarded as one of the best brands within the biggest European solar market. The seal is awarded on an annual basis and only a few brands qualify each year, when installers have rated the brand above average in comparison to the competition.
Frank Niendorf, General Manager Europe, Jinko Solar commented: “The entire Jinko organization is proud to have received this independent accreditation seal of “Top PV Brand”, which stands for an exceptionally high quality standard, technology leadership and an excellent customer service offering. In the 10th Anniversary year of Jinko it is fair to say that this is the positive outcome of 10 years of continuous improvement, a financially healthy and quality-driven mother company in China and an exceptionally customer-service-oriented local sales organization in Europe and the UK market in particular. I would like to thank our British PV installers for this positive feedback and their trust in Jinko as a reliable partner”.
TOP BRAND PV: How the Seal is awarded
The independent TOP BRAND PV industry seal is based on an annual multi-level analysis of qualified statements in regards to brand perception, brand management and market penetration from installers and intermediaries based in Germany, the UK, Italy and the Netherlands. The award gives interested parties an independent guidance in selecting solar modules, inverters and storage system solutions and helps the brand to determine its own position in the market environment. The TOP BRAND PV seal is only given to manufacturers, whose brand is rated above-average in comparison to competitors.
In a competitive market, seals of approval such as the TOP BRAND PV seal do not just offer benefits for manufacturers – intermediaries such as installers can also differentiate themselves once they have proven that they offer high quality brands. This generates extra marketing benefits without additional costs. For end customers, the quality seal offers a point of orientation in a highly differentiated market. The seal is both easy to understand and recognizable for the customer.
For further information regarding the Top Brand PV seal, please go to: www.eupd-research.com.