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Ericsson GmbH Deutschland Prinzenallee 21 40549 Düsseldorf, Germany https://www.ericsson.com/de
Contact Mr Carol Barnes
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Ericsson GmbH Deutschland

Neue Studie: Erfahrungen mit App- und Video-Streaming bestimmen Kundenloyalität

(PresseBox) (Düsseldorf, )
.

- Popularität von Video-Apps führt bei Smartphone-Nutzern zu Unzufriedenheit mit der Leistungsfähigkeit der Netze, trotz technischer Verbesserungen

- Zwei von fünf Smartphone-Nutzern weltweit haben mindestens elfmal pro Woche Netzprobleme und sind doppelt so anfällig für einen Anbieterwechsel

- Traditionelle Net Promoter Scores (NPS) reichen nicht mehr aus, um die Loyalität von Smartphone-Nutzern zu beurteilen

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59:38 – 55:58 Wdo (RZH)

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