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Endress+Hauser establishes Saudi Arabian sales center

Measurement engineering specialist intensifies its presence in the Middle East in a joint venture with the Abudawood Group

(PresseBox) (Weil am Rhein, ) After a 10-year collaboration with Saudi Arabian sales company Anasia (Abudawood Group), measurement engineering and automation specialist Endress+Hauser will establish a joint venture to seal the partnership and intensify the local market presence.

The new Endress+Hauser sales center, Endress+Hauser Arabia LLC, is a joint venture between the Endress+Hauser Group and Anasia, sister company to the Abudawood Group. Both companies have cooperated closely and successfully in Saudi Arabia in the past. The new sales center will start business with 35 people and will operate from three locations.

With headquarters in the coastal town of Al Khobar, two other offices are located in the capital, Riyadh, and in Jeddah. A service base will be maintained at the Jubail petrochemical complex. Next to the oil & gas industry, power generation, water & wastewater and seawater desalination are other important industries. Craig Horan will assume responsibility as General Manager, having coordinated the Saudi Arabian activities in the past.

"We are pleased that the excellent partnership of the past can now continue on a new and more intensive footing," said Michael Ziesemer, COO of the Endress+Hauser Group. "Our aim is to be closer to our customers in the rapidly growing Middle East markets." The new sales center will be supported by the Endress+Hauser Middle East Support Center in Dubai.

About Endress+Hauser Messtechnik GmbH+Co. KG

Endress+Hauser is a global leader in measurement instrumentation, services and solutions for industrial process engineering. In 2010, the Group generated with over 8,500 employees worldwide net sales of around 1.3 billion euros.


Company-owned sales centers and a network of partners guarantee competent worldwide support. Production centers in eleven countries meet customers' needs and requirements quickly and effectively. As a successful familyowned business, Endress+Hauser is set for continued independence and self-reliance in the future.


Endress+Hauser provides sensors, instruments, systems and services for level, flow, pressure and temperature measurement as well as liquid analysis and data acquisition. The company supports customers with solutions and services in automation engineering, logistics and information technology. Our products set standards in quality and technology.


Customers are primarily from the chemical/petrochemical, food & beverage, water/wastewater, life science, oil & gas, power & energy, renewable energies, primaries & metal, pulp & paper and shipbuilding industries. Endress+Hauser supports its customers to optimize their process engineering procedures while taking into consideration reliability, safety, economic efficiency and environmental protection.


Founded in 1953 by Georg H Endress (1924 - 2008) and Ludwig Hauser (1895 - 1975), Endress+Hauser has been solely owned by the Endress family since 1975. The company group, headed by Klaus Endress since 1995, has developed from being a specialist in level measurement to a provider of complete solutions for industrial measuring technology and automation, with constant expansion into new territories and markets.

For further information, please visit www.endress.com or www.press.endress.com

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