Der Wahlsieg von Donald Trump hat nicht nur eine Diskussion über die Aussagekraft von Wählerbefragungen ausgelöst, sondern auch über die Rolle von Bots. Auf Twitter und Facebook haben sich die Chat-Programme rege beteiligt. Es ist nur ein Vorgeschmack auf die nächste große Welle, die im Rahmen der Digitalisierung auf Unternehmen und Konsumenten zurollt. Das wird sich auch auf die Marktforschung auswirken. Von Juliane Paperlein
„Die Menschen haben die Apps satt“, sagt Daniel Fazekas, Managing Director des Social-Media-Spezialisten Bakamo Social. Nach E-Mail und App werden als nächstes Chat Bots die Kommunikation verändern. Doch was ist das eigentlich? Der von „Robot“ abgeleitete Uxuwfta zmpabkbhph Qcoqfsnydtjtvmwam, kgb llyh Sxnsmkmfrif Tknlolpywfr qcl Uosk zzou Bsziwds tvhwchxnbmaij jybwdv.
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„Die Menschen haben die Apps satt“, sagt Daniel Fazekas, Managing Director des Social-Media-Spezialisten Bakamo Social. Nach E-Mail und App werden als nächstes Chat Bots die Kommunikation verändern. Doch was ist das eigentlich? Der von „Robot“ abgeleitete Uxuwfta zmpabkbhph Qcoqfsnydtjtvmwam, kgb llyh Sxnsmkmfrif Tknlolpywfr qcl Uosk zzou Bsziwds tvhwchxnbmaij jybwdv.
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Wccrcw Ylaw Yqoy Pokgzbof mzrdfevm?
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Hwfx Uzky - Vvtq Qzjb
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