.
- Benecke-Kaliko offers the additional benefit of optimized products and service solutions with "Enhance and F.O.C.U.S."
- Customer-specific solutions create unique features
- More efficient and effective production processes
Benecke-Kaliko established the "Enhance and F.O.C.U.S." program to offer customers the extra benefit of optimized product and service solutions.
The guiding principle of "The value of better interiors" is to create high-quality, contemporary interior solutions whose functionality and ambiance enhance every vehicle. Each of the high-quality products from Benecke-Kaliko can be endowed with additional qualities on request, thereby creating a genuine added value for the customers. The additional functions offer them the opportunity to stand out from their competitors, strengthen their appeal as suppliers and increase customer satisfaction.
“The ‘Enhance and F.O.C.U.S.’ program is a kind of toolbox for both product and service solutions to produce optimized, soft-touch interior surfaces which specifically appeal to customers’ emotions, underline the core of an automotive marque, strengthen its competitiveness and promote environmental sustainability,” declares Dominik Beckman, Global Head of Marketing at Benecke-Kaliko. F.O.C.U.S. stands for Feature Optimized Customer Unique Solutions. These refer to specific solutions which offer customers the greatest possible additional benefit that will enable them to best meet the desires and needs of the respective targeted car buyer market segment.
The Benecke-Kaliko enhancements will also help the original equipment manufacturers (OEM) to meet particular national regulations – such as those pertaining to air quality in the passenger compartment in China. This ensures exemplary compliance by vehicle manufacturers with their social responsibility.
As soon as the necessary or desired enhancements are identified, the OEM customers also have the opportunity to make use of the benefits of Benecke-Kaliko’s F.O.C.U.S. portfolio. These added features express individuality, personality, lifestyle and values.
Both the product enhancements and the F.O.C.U.S. portfolio help in increasing efficiency and effectiveness in the production processes of the tier 1 suppliers and OEMs. The Protect enhancement, for instance, offers high scratch resistance and enables wastage as a result of damage during the handling, processing or fitting of the material to the component to be reduced.
Another example for F.O.C.U.S. is a material for glue-less processing on the component which saves the tier 1 supplier a work stage and, in addition, improves the feel, and therefore also impresses the car buyer. The Surfvis 3D service solution, which saves time, effort and costs during product development, is also a F.O.C.U.S. feature.
“Our ‘Enhance and F.O.C.U.S.’ concept helps both our direct customers and the vehicle manufacturers – and, in turn, their customers, the purchasers of their vehicles worldwide,” says Beckman, summing up the benefits.
Creative options
The optimized products now consistently include the additional designations Go!, Eco, Light, Protect, Lux and Hylite at Benecke-Kaliko. The weight-reduced option Go! is an entry-level product in the product families. It also offers what it takes to boost the presence of Benecke-Kaliko’s highly developed premium surfaces on growth markets outside of Europe. And the materials provide low-end models a means of standing out in the crowd with high-quality interior materials.
Products with the Eco suffix are optimized in terms of environment-friendliness and environmental compatibility. This product family features extremely low emissions, low smell, renewable raw materials and contact allergen-free solutions. Light products such as Yorn Light, on the other hand, are extremely lightweight. Protect stands for scratch-resistant, stain-resistant, extra durable with superior cleanability. And, finally, the Lux category brings together materials with a particularly premium comfort feel and outstanding performance. The Hylite category also includes a wide range of possible enhancements, including translucent, luminescent and electrically conductive materials and materials with a metallic look. Benecke-Kaliko’s heatable seat materials are one such example.
F.O.C.U.S. represents new, creative options for vehicle interiors. These include bi-tone materials, digital printing as the ultimate means to achieving individualization, and gradient surface technology for fascinating color effects. Micro-perforation offers the benefits of standard perforation in a luxury finish, providing a way of differentiating by means of design and enabling a seat-cooling/ventilation function. This category also includes new product development services that utilize Benecke-Kaliko’s exclusive Surfvis 3D simulation technology.
- Benecke-Kaliko offers the additional benefit of optimized products and service solutions with "Enhance and F.O.C.U.S."
- Customer-specific solutions create unique features
- More efficient and effective production processes
Benecke-Kaliko established the "Enhance and F.O.C.U.S." program to offer customers the extra benefit of optimized product and service solutions.
The guiding principle of "The value of better interiors" is to create high-quality, contemporary interior solutions whose functionality and ambiance enhance every vehicle. Each of the high-quality products from Benecke-Kaliko can be endowed with additional qualities on request, thereby creating a genuine added value for the customers. The additional functions offer them the opportunity to stand out from their competitors, strengthen their appeal as suppliers and increase customer satisfaction.
“The ‘Enhance and F.O.C.U.S.’ program is a kind of toolbox for both product and service solutions to produce optimized, soft-touch interior surfaces which specifically appeal to customers’ emotions, underline the core of an automotive marque, strengthen its competitiveness and promote environmental sustainability,” declares Dominik Beckman, Global Head of Marketing at Benecke-Kaliko. F.O.C.U.S. stands for Feature Optimized Customer Unique Solutions. These refer to specific solutions which offer customers the greatest possible additional benefit that will enable them to best meet the desires and needs of the respective targeted car buyer market segment.
The Benecke-Kaliko enhancements will also help the original equipment manufacturers (OEM) to meet particular national regulations – such as those pertaining to air quality in the passenger compartment in China. This ensures exemplary compliance by vehicle manufacturers with their social responsibility.
As soon as the necessary or desired enhancements are identified, the OEM customers also have the opportunity to make use of the benefits of Benecke-Kaliko’s F.O.C.U.S. portfolio. These added features express individuality, personality, lifestyle and values.
Both the product enhancements and the F.O.C.U.S. portfolio help in increasing efficiency and effectiveness in the production processes of the tier 1 suppliers and OEMs. The Protect enhancement, for instance, offers high scratch resistance and enables wastage as a result of damage during the handling, processing or fitting of the material to the component to be reduced.
Another example for F.O.C.U.S. is a material for glue-less processing on the component which saves the tier 1 supplier a work stage and, in addition, improves the feel, and therefore also impresses the car buyer. The Surfvis 3D service solution, which saves time, effort and costs during product development, is also a F.O.C.U.S. feature.
“Our ‘Enhance and F.O.C.U.S.’ concept helps both our direct customers and the vehicle manufacturers – and, in turn, their customers, the purchasers of their vehicles worldwide,” says Beckman, summing up the benefits.
Creative options
The optimized products now consistently include the additional designations Go!, Eco, Light, Protect, Lux and Hylite at Benecke-Kaliko. The weight-reduced option Go! is an entry-level product in the product families. It also offers what it takes to boost the presence of Benecke-Kaliko’s highly developed premium surfaces on growth markets outside of Europe. And the materials provide low-end models a means of standing out in the crowd with high-quality interior materials.
Products with the Eco suffix are optimized in terms of environment-friendliness and environmental compatibility. This product family features extremely low emissions, low smell, renewable raw materials and contact allergen-free solutions. Light products such as Yorn Light, on the other hand, are extremely lightweight. Protect stands for scratch-resistant, stain-resistant, extra durable with superior cleanability. And, finally, the Lux category brings together materials with a particularly premium comfort feel and outstanding performance. The Hylite category also includes a wide range of possible enhancements, including translucent, luminescent and electrically conductive materials and materials with a metallic look. Benecke-Kaliko’s heatable seat materials are one such example.
F.O.C.U.S. represents new, creative options for vehicle interiors. These include bi-tone materials, digital printing as the ultimate means to achieving individualization, and gradient surface technology for fascinating color effects. Micro-perforation offers the benefits of standard perforation in a luxury finish, providing a way of differentiating by means of design and enabling a seat-cooling/ventilation function. This category also includes new product development services that utilize Benecke-Kaliko’s exclusive Surfvis 3D simulation technology.
