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Bayerische Landeszentrale für neue Medien Heinrich-Lübke-Str. 27 81737 München, Germany http://www.blm.de
Contact Ms Bettina Pregel (089) 63 808-318
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Bayerische Landeszentrale für neue Medien

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5. Deutscher Social TV Summit zeigt Wandel der Social Media-Welt

(PresseBox) (München, )
Der Kampf um den Nutzer im Social Web ist in vollem Gange. Längst sind die Zeiten vorbei, in denen TV-Sender ihre Inhalte einfach in die Social Media-Kanäle verlängern konnten. Heute müssen Medienhäuser genau überlegen, welche Plattformen sie mit welchen - vor allem auch eigenproduzierten - Inhalten für welche Zielgruppen bespielen. Das war ein Fazit des 5. Deutschen Social TV Summit, zu dem gestern die Bayerische Landeszentrale für neue Medien und die Medientage München ins Münchner Literaturhaus eingeladen hatten. Das Motto: "Sichtbar, präsent, unabhängig? Der Kampf um den Nutzer ins Social Web". Diesen Kampf im "Fair Play"-Modus und vor allem mit ingi Ljgceuzzbbx bi ipyzqo, obef ekcde eyr Mtqvipy RKI-Utejkxqou Dlxxekpsh Ucpruadpj ycodrnlhhhab.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.