Salcomix, brand of BASF Coatings, has just presented its new labels in fresh, summer colors that are not only eye-catching, but also guide users to the product they need within the Salcomix range. "Each product category has been assigned a unique color," said Business Development Manager Thomas Gmür explaining the coding strategy.
Despite the new design, the labels build on the proven dynamics of the brand. "It goes without saying that we have continued to use the distinctive Salcomix 'ellipse', which will ensure product recognition", said designer Sebastian Hohage, CEO of the communications agency A3 in Bielefeld, Germany.
The refinement of the outward appearance is a reiteration of the process in place for the brand as a whole: gradually updating a successful concept and in so doing, combining proven quality with state-of-the-art modernization.
About BASF Coatings
BASF Coatings, the Coatings Division of the BASF Group, develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints. BASF has significant market positions in the Coatings sector in Europe, North America, South America and the Asia/Pacific region. In 2008 BASF Coatings achieved global sales of almost 2.5 billion Euros. The internet address of BASF Coatings is www.basf-coatings.com. You can download a copy of BASF Coatings customer magazine "COATINGSPARTNER" from www.coatingspartner.com
Despite the new design, the labels build on the proven dynamics of the brand. "It goes without saying that we have continued to use the distinctive Salcomix 'ellipse', which will ensure product recognition", said designer Sebastian Hohage, CEO of the communications agency A3 in Bielefeld, Germany.
The refinement of the outward appearance is a reiteration of the process in place for the brand as a whole: gradually updating a successful concept and in so doing, combining proven quality with state-of-the-art modernization.
About BASF Coatings
BASF Coatings, the Coatings Division of the BASF Group, develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints. BASF has significant market positions in the Coatings sector in Europe, North America, South America and the Asia/Pacific region. In 2008 BASF Coatings achieved global sales of almost 2.5 billion Euros. The internet address of BASF Coatings is www.basf-coatings.com. You can download a copy of BASF Coatings customer magazine "COATINGSPARTNER" from www.coatingspartner.com
