Salcomix presents its new labels

Fresh colors and unmistakable coding

(PresseBox) (Münster, ) Salcomix, brand of BASF Coatings, has just presented its new labels in fresh, summer colors that are not only eye-catching, but also guide users to the product they need within the Salcomix range. "Each product category has been assigned a unique color," said Business Development Manager Thomas Gmür explaining the coding strategy.

Despite the new design, the labels build on the proven dynamics of the brand. "It goes without saying that we have continued to use the distinctive Salcomix 'ellipse', which will ensure product recognition", said designer Sebastian Hohage, CEO of the communications agency A3 in Bielefeld, Germany.

The refinement of the outward appearance is a reiteration of the process in place for the brand as a whole: gradually updating a successful concept and in so doing, combining proven quality with state-of-the-art modernization.

About BASF Coatings

BASF Coatings, the Coatings Division of the BASF Group, develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints. BASF has significant market positions in the Coatings sector in Europe, North America, South America and the Asia/Pacific region. In 2008 BASF Coatings achieved global sales of almost 2.5 billion Euros. The internet address of BASF Coatings is www.basf-coatings.com. You can download a copy of BASF Coatings customer magazine "COATINGSPARTNER" from www.coatingspartner.com

BASF Coatings GmbH

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals as well as oil and gas. As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF has approximately 97,000 employees and posted sales of more than €62 billion in 2008. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.

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