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New Web Service “Voice of the Customer”

tiqqer GmbH B2B Applications Based on empolis Technology

(PresseBox) (Guetersloh, ) Knowledge distribution takes an entirely new shape with the internet - virtually unlimited and fast information accessibility and opinion exchange are made possible. Increasingly, organizations, products and services are publicly evaluated in the web in weblogs, forums and portals. Anyone is in the position to trigger or participate in dynamic public opinion shaping processes. Traditional print media and television often participate in these discourses because they also generate their information out of these new mediums.

For the success of an organization, it has become increasingly vital for customer retention and acquisition to learn about customer attitudes and assessments through public information sources about important topics, trends and markets.

tiqqer GmbH provides new, groundbreaking monitoring software services based on the proven empolis:Information Access Suite. tiqqer condenses the dynamic information out of the Web 2.0 to act as an early warning system for product acceptance, competitor monitoring and trend scouting. Innovative organizations benefit from immediate and direct insight into opinions, criticism and ideas from the market and are in the position to identify difficulties before they escalate into full scale, public issues. Web services automate the information acquisition process and specific searches and evaluations. Software installation or complex project work is unnecessary in order to make use of the cutting-edge offer. A standard browser is all that is needed to access results just-in-time via so-called RSS-feeds. Another option is to receive the results via e-mail or PDF report.

tiqqer GmbH is a DFKI (German Research Center for Artificial Intelligence) spin-off that transfers initial research results from the THESEUS research program to universally useful applications. THESEUS is a research program initiated by the Federal Ministry of Economy and Technology (BMWi), with the goal of developing a new Internet-based infrastructure in order to better use and utilize the knowledge available on the Internet.


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