Eee PC(TM) Dominates Europe with Over 60% of Netbook Market Share
High Penetration Rate Achieved through Extensive Collaboration with Toy Stores, Bookshops and Telcos
According to GfK's survey, the Eee PC(TM) obtained a market share of over 60% in Europe, claiming the top spot in the netbook market in France, Russia, Poland, the Czech Republic and other countries with a substantial win from the next competitor. In the case of Poland, for example, the gap is close to 61% of the market share, and even in Spain, which had the smallest difference, there was a market share gap of 9%.
One of the key drivers of the Eee PC's (TM) great success in Europe has been the ease with which it allows users to access the Internet, whether for learning, working or playing. Eric Chen, General Manager of ASUS European Sales & Marketing Groups, said, "Our alliances with different channels not only bear testament to the Eee PC's(TM) growth in terms of sales, they are also a clear indication of the Eee PC's(TM) popularity amongst consumers as the netbook offering the best value. "
Mr. Chen further pointed out that the Eee PC(TM) offers an optimum balance between mobility and performance and is the only brand that provides a complete selection of solutions enabling the ultimate user experience for all lifestyles.
Through its revolutionary features and innovative design, the Eee PC(TM) has captured the interest of consumers around the globe. Not only was it voted as the best gift for Christmas, Mother's Day and the New Year, it was also named the Forbes Product of the Year for 2008. ASUS has also collaborated with world-class telcos to create brand new value for consumers seeking mobility-reinforcing the fact that the Eee PC(TM) is the preferred netbook worldwide. Even with the emergence of a slew of competing products in the category that it single-handedly created, the Eee PC(TM) has not lost any of its market share. This firmly indicates that the Eee PC(TM) has the staunch support of consumers, ensuring that the demand for the Eee PC(TM) will grow unabated worldwide.
ASUS COMPUTER GmbH
ASUS is a leading company in the new digital era. With a global staff of more than eight thousand and a world-class R&D design team, the company's turnover for 2007 was 6.9 billion U.S. dollars. ASUS ranks among the top 10 IT companies in BusinessWeek's "InfoTech 100", and has been on the listing for 11 consecutive years. ASUS was also selected by the Wall Street Journal Asia as No.1 in quality and service in Taiwan.