Over 15 years of Media Asset Management expertise

• arvato Systems VPMS: MAM for TV & Broadcast
• Leading German MAM solution at IBC, Amsterdam 12th - 16th September 2014

Digitalization is transforming work processes in terms of both scope and speed. TV broadcasters and production houses – operating already in a fast-paced business world – feel these pressures on a daily basis. Optimizing the management of media content throughout all stages of the workflow in this demanding environment is the mission undertaken by professional workflow management tool, VPMS (Video Production Management System). The VPMS MAM solution has long been market leader in Germany. Recently, a growing number of international media enterprises have also implemented the solution. At IBC 2014 in Amsterdam, arvato Systems will be providing information about the range of VPMS features.

Huge quantities of data, constant pressure on time, and location- independent collaborative working are characteristics of the daily challenges journalists in TV broadcasters and production houses face as they create their content. A flexible and powerful IT structure is needed to deal with these demands. This is just where VPMS comes into its own: as a media asset management system, it is the most important software component in the infrastructure. Using this workflow management tool - accessible from all workstations - the editorial team, along with everyone who needs access to the material, are able to view, edit, move, copy and play out the material. They simply log in and, according to their access rights, are able to access the relevant functionality.

Specific processes like craft editing can be handed off to external tools such as professional edit systems from an almost unlimited range of suppliers. The flexible integration possible with third party solutions along with a mature content management system make VPMS a true workflow manager, able to map the huge variety of production workflow processes. This is reflected in the quality of the customer list, which includes: RTL Mediengruppe, MDR, Deutsche Welle, SWR, QVC, Focus TV and WDR... Today, the vast majority of German broadcasters are benefiting from VPMS for their Media Asset Management.

The proportion of international customers is also on the rise: “Today we can count major media groups such as Rogers in Canada, SBS in the United Kingdom, Etisalat and Al Jazeera in the Middle East, as well as the newcomer REVOLT TV in the USA in our international VPMS customer list,” explains Holger Noske, Head of Digital Media Management at arvato Systems S4M GmbH.

Alongside VPMS the full range of arvato Systems solutions for studio production, workflow management and broadcast management will be on show during IBC in Amsterdam. The arvato Systems team will, for the 14th time, be connecting with experts from the international broadcast industry, whose work has been characterized by the key trend of the last few years: digitalization. “This trend is a real challenge for our customers, and we are fully supporting them with our Media Asset Management portfolio and beyond,” concludes arvato Systems S4M CEO Ralf Schürmann.

To arrange a meeting at IBC Amsterdam (Stand 3.B26, 12th – 16th September 2014), please email us at: exposition@s4m.com.

More information on VPMS and other products is available at www.s4m.arvato-systems.de.