Entering new digital marketing dimensions

• Marketing IT at the forefront of success
• Powerful solutions for marketing, media, and e-commerce

With a record number of over 30,000 visi-tors and 800 companies in 60,000 m2 of exhibition space, dmexco 2014 reached a new dimension – entirely in keeping with this year's dmexco slogan "Entering New Dimensions". The IT systems integrator arvato Systems was again among the exhibitors, presenting modern, state-of-the-art solutions for marketing, media, and e-commerce to visitors from all over the world.

In arvato’s joint booth at dmexco 2014, the leading European event for digi-tal marketing, arvato Systems presented future-oriented IT solutions for mar-keting, media, and e-commerce. The international IT system integrator ad-dressed the key challenges of modern real-time communication. With indus-try-specific demos, arvato Systems showed visitors (whose numbers had grown by 20 percent) how to sustainably strengthen product and media presence with IT solutions. With pinpoint accuracy, the portfolio offered ad-dressed the most pressing exhibition topics. Customers and prospective customers from various industries inquired about content marketing, web management, and conversion optimization as well as about optimal workflows for content creation and campaign management.

“Numerous digital marketing issues were discussed at dmexco 2014. The cross-channel integration of advertising media in predominantly digital com-munication channels using “better” storytelling was a focal point of interest for our visitors," said Dirk Brinkmann, Head of Marketing Solutions at arvato Systems. “Ultimately everyone wants to manage content more efficiently and present it to target groups effectively on all relevant devices. With powerful IT solutions, we support our customers in this challenge."

The feedback from exhibition visitors was clear: Modern high-performance marketing is dependent on IT. Website updates, personalized content with video integration, a new design for a mobile app, or product updates in online shops all depend on IT for fast and effective implementation across all media. With the “marketing city” portfolio, arvato Systems offers an innovative and proven solution package with a 360-degree approach geared toward the needs of globally networked markets for optimal configuration of corporate strategies, reducing complexity, and maximizing efficiency. Thanks to high-performance software integrated in the business processes, all activities are continuously supported – from planning and preparation to analysis and optimization of content along traditional and digital channels. IT is a strategic success factor for sustainable marketing and communication activities.