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AMD and TigerDirect Host Simulcast to Unveil the VISION Experience Center

(PresseBox) (Dornach b. München, ) WHAT: AMD (NYSE:AMD) is deploying the next chapter in Retail 2.0 evolution with the introduction of the VISION Experience Center (VEC) by AMD during a simulcast and doityourself computer system build. The simulcast will be hosted by Tony Fernandez-Stoll, director of Regional Marketing, AMD and George Ali, vice president of Merchandising, Components & DIY, TigerDirect.

The VEC is an interactive retail display designed to simplify the PC purchasing experience by allowing customers to select their new PC based on how they intend to use their computer rather than technical specs alone. The sixfoot tall visual merchandising display features a touchscreen ATI Eyefinity interface and cloudbased services to help customers select the best AMD desktop or notebook components or platforms based on their computing needs.

WHEN: Saturday, August 28 from 2:00 - 4:00 p.m. EST

WHERE: www.retail20.com/amd

WHY: The retail shopping experience is changing. With the explosion of online shopping, consumers now demand more product comparison information quickly and conveniently at their fingertips to help make a purchasing decision. Whether building the ultimate gaming rig or upgrading a PC to handle today's workplace demands, the VEC by AMD simplifies the purchasing decision by allowing shoppers to gather detailed product information about AMD processors, graphics, chipsets and platforms that match their exact needs.

AMD QUOTE: "The VISION Experience Center is a natural extension of VISION Technology from AMD that connects the way consumers purchase a PC with how they use a PC," said Tony Fernandez-Stoll. "By deploying the VISION Experience Center, AMD and its retail partners create a better informed consumer and ultimately a simplified purchasing decision for our customers."

TigerDirect QUOTE: "The VISION Experience Center by AMD exemplifies the very premise of Retail 2.0," said George Ali. "By leveraging innovative technology, we help provide customers access to all the information they need during the buying process, which ultimately gives them a richer shopping experience."

About AMD GmbH

Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com.

Copyright 2010, Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, ATI, the ATI logo, FirePro, Opteron and combinations thereof are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.



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