Press release

[ BoxID 198984, Software ]  

The Enterprise Solution for QuickTime-MXF Workflows

(pressebox) München, 21.08.2008 - DAVID Systems' AtomFactory harmonizes the editing process of Apple's Final Cut Pro with the MXF-driven workflows of professional IT-based broadcast environments by converting MXF content on-the-fly to QuickTime and vice versa. Useful far beyond format conversion, however, AtomFactory automatically controls background functions that minimize bandwidth consumption, centralize media production, and accelerate workflows to make producing compelling content on Final Cut Pro within tight deadlines seamless and efficient. New in DAVID Systems' product portfolio is an integrated DigaSystem/AtomFactory bundle to round up exchange and integration functionality in a DigaSystem environment. DigaSystem is DAVID Systems' multimedia production management platform used by the largest broadcast organizations with more than 15000 seats installed worldwide.

A subset of Hydrogen Media Accelerator (HMA) designed specifically for Final Cut Pro, AtomFactory not only provides edit-while-ingest and playout-while-fusing capability but solves many integration problems. Even in production environments with twenty or more NLEs and additional central processes like ingest from a video server, AtomFactory is the perfect solution. The HMA central services HMA Ingest, HMA Send, and HMA Fusion are employed to share tasks and to intelligently manage resources such as bandwidth management and workstation availability.

HMA Ingest, installed centrally on a server, allows every member of the workgroup to ingest incoming material without having an additional application installed. In that case, only HMA Send and the QuickTime to MXF conversion are installed on every workstation while MXF to QuickTime is operated externally. HMA Send optimizes the traffic between client and server to release the server.

In combination with HMA Fusion, it is even possible to offload the MXF generation to a central system. In such a scenario only the modified parts of the project are sent from Final Cut Pro to this server which is ideal for those broadcasters who receive material in MXF but prefer production in the native QuickTime format. Additionally, many daily tasks can be automated through AtomFactory's scripting functionality. Whether exporting to third-party systems, archiving, uploading via FTP, or generating backup copies, a few lines of code are enough to push a follow-up action automatically.

There are other helpful and elaborate features: Once the producer has edited his QuickTime project and is ready to export it, he often faces an impossible choice between a seemingly endless list of folders all with cryptic names. AtomFactory reduces the choice to a manageable number of folders with a clear structure with understandable titles. That way, a folder with a follow-up task, for example, can be clearly named as "Send to Playout." AtomFactory is also configurable with a sequence preset, thus avoiding working with incorrect sequence settings by mistake.

Especially designed for the use in DigaSystem environments are the new bundles to integrate HMA/AtomFactory into the DigaSystem. Supported by DigaTransfer System the bundles allow bidirectional file exchange between Final Cut Pro and DAVID Systems' content management system including the typical AtomFactory features like edit-while-ingest or playout-while-fusion.

Final Cut Pro and QuickTime are trademarks of Apple, Inc. - all rights reserved.

For more information about DAVID Systems and its products and services, please visit the company online at www.davidsystems.com.

Contact person:

Mrs. Heike Mittmann
HighTech communications GmbH
Phone: +49 (89) 500778-20
Fax: +49 (89) 500778-78
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Mr. Peter Kronfeld
HighTech communications GmbH
Phone: +49 (89) 500778-20
Fax: +49 (89) 500778-78
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DAVID Systems GmbH
Phone: +49 (89) 540139-0
Fax: +49 (89) 540139-50
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