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Eye tracking research made easier for scientists with launch of Tobii Toolbox for MATLAB

New software from Tobii Technology allows researchers to directly control and program Tobii eye trackers within MATLAB

(PresseBox) (Frankfurt am Main, ) Tobii Technology, the global market leader in eye tracking, today announces the launch of its new Tobii Toolbox for MATLAB, the numerical computing software from MathWorks. This will allow users of Tobii eye trackers to run eye tracking experiments directly from one of the most widely-used research software programmes, MATLAB.

The Tobii Toolbox for MATLAB provides an interface between MATLAB and Tobii Eye Trackers, via the Tobii Software Development Kit, in a Windows environment. It means that researchers can now run eye tracking experiments directly from MATLAB and take full advantage of the stimulus generation and data analysis power that its associated toolboxes provide.

"Now that Tobii eye tracking technology is compatible with MATLAB, researchers can benefit from the high quality data analysis and visualization offered by the software. As MATLAB is one of the most widely-used software programmes among researchers, the Tobii Toolbox will provide greater flexibility to eye tracking researchers and enable new types of eye tracking experiments", explains Tom Englund, executive vice president of Analysis Solutions, Tobii Technology AB.

The new software enables the user to check the track status of the subject, calibrate, and collect gaze data (i.e. the starting and stopping of recordings) and synchronize events with gaze data within MATLAB. The Visual C++ module contains a graphical interface that displays the current eye tracking status as well as the calibration results.

About Tobii Technology GmbH

Tobii Technology is the global market leader in hardware and software solutions for eye tracking and eye control. Our products are widely used within the scientific community and in commercial market research and usability studies, as well as by disabled people as a means to communicate. Tobii also drives integration of eye tracking technology in a large number of other areas, offering OEM components for integration into various industry applications.

Founded in 2001, Tobii has continuously shown very rapid year-to-year revenue growth. The company is based in Stockholm, Sweden, with offices in the US, Germany, Norway, Japan and China. Products are sold directly to customers and through resellers and partners worldwide. For more information, visit: www.tobii.com

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