Algeria: Tchin Lait invests in more filling technology from SIG Combibloc - four new filling machines put into operation
Major dairy expands production capacity - new production plant in Algiers
Tchin Lait was founded in 1954 as a family business. To begin with, the company specialised in soft drinks. As more and more multi-national corporations gained a foothold in the Algerian market, Tchin Lait changed its strategy and has since focused on UHT milk and milk products. In 1999 a franchise agreement was signed with Candia, part of the French Sodiaal group of companies. The brand name stands for superlative product quality and first-rate technical know-how. Today, Tchin Lait is Algeria’s market leader in the UHT dairy and UHT milk products category, with a market share of more than 75 per cent.
Well-equipped for the future
The first filling machine from SIG Combibloc, a CFA 310 for filling products in the carton pack combiblocSlimline, was put into operation at Tchin Lait in 2005; a second machine was installed in 2011. With the current major project involving a further four filling machines, Tchin Lait is putting things in place to ensure its future growth with their new plant Générale laitière Jugurta based in Algiers: in addition to two CFA 312 filling machines for filling products in the combiblocSlimline, Tchin Lait also has two high-performance CFA 124 filling machines from SIG Combibloc in operation at this plant. A single CFA 124 machine can fill 24,000 combiblocMini carton packs per hour.
Fawzi Berkati, Chairman of Tchin Lait: “We’ve had many years of positive experience with the filling machine technology and excellent service from SIG Combibloc. That prompted us to equip our new plant Générale laitière Jugurta with efficient, flexible and reliable SIG Combibloc filling machines, as well. Particularly with the CFA 124 high-speed filling machines for filling combiblocMini, we believe we’re well-placed to supply the Algerian market with UHT products in handy, small-format carton packs which, if left unopened, will keep for a long time without refrigeration. People can drink easily from them when they’re on the go”.
The market for long-life milk products shows great promise in Algeria. At around 273 million litres, overall consumption was still low in 2015, but industry insiders expect significant annual growth of around 12 per cent in the next few years – a major reason for this is that with rising incomes and living standards in Algeria, the demand for quality products packaged for long life is also growing.
Ghazi Chebil, Head of Cluster Northwest Africa at SIG Combibloc: “Tchin Lait’s decision to equip its new factory exclusively with our filling machines is proof for us that we’re very much on track with our claim to provide our clients with distinctive added value. For us, added value means offering outstanding packaging solutions at competitive prices, along with first-class equipment, efficient systems and excellent service”.
About SIG Combibloc
SIG Combibloc is one of the world's leading system suppliers of carton packaging and filling machines for beverages and food. In 2015 the company achieved a turnover of 1,720 million Euro with around 5,000 employees.