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SHS VIVEON acquires buch.de as new customer

(PresseBox) (Martinsried (Munich),, ) SHS VIVEON, a solution provider for end-toend customer management, will provide consulting services for buch.de. The online book retailer has engaged SHS VIVEON to design an end-to-end customer management solution. In future, buch.de will use the solution to analyze existing marketing campaigns and to flexibly plan, implement and further develop future campaigns.

buch.de internetstores AG has commissioned the business and IT consulting company SHS VIVEON to develop an end-to-end analytical customer management platform. In the first stage, fitting solutions for the data warehouse, data mining, campaign management and reporting components will be evaluated. When these components are implemented in a second stage they will be fused to form a tailor-made solution.

"Only flexible campaign management coupled with transparent, company-wide reporting will allow us to react quickly to changes in the market," commented Cord Henrik Schmidt, a member of buch.de's Managing Board. "SHS VIVEON is a partner that will provide us with ideal support in reaching our company's strategic target - both thanks to its eCommerce industry expertise and also to its end-to-end customer management competence."

Stefan Gilmozzi, a member of SHS VIVEON AG's Managing Board who is responsible for the consulting business in German-speaking regions commented: "We have acquired one of Germany's leading book retailers as a new customer in the form of buch.de. When a company penetrates a market, specific and flexible customer management increasingly plays a key role. This allows companies to set themselves clearly apart from the competition - and SHS VIVEON makes a decisive contribution in this regard."


SHS VIVEON AG is a pan-European business and IT consulting company for customer management solutions, specializing in generating and developing customer risk management products. The company offers market-leading expertise in customer value and customer risk management. SHS VIVEON is a pioneer for the convergence of these two issues - which aims to optimize customers' and companies' value growth. SHS VIVEON AG is headquartered in Martinsried (by Munich) and is listed on the Frankfurt Stock Exchange's Prime Standard. It has four subsidiaries in eleven locations in four European countries: GUARDEAN GmbH (D), SHS VIVEON Schweiz AG (CH), SHS Polar Sistemas Informáticos S.L. (E) and SHS VIVEON Iberia S.L. (E). SHS VIVEON is one of Europe's leading customer management providers with more than 500 employees and 150 customers in 15 countries, of which 30% are Fortune 500 International companies. SHS VIVEON's customers include well-known companies from the financial services, industry, retail and telecommunications sectors, such as BayWa, BMW Financial Services, Credit Suisse, DaimlerChrysler, Deutsche Telekom, Ingram Micro, RaabKarcher, o2 Deutschland, Orange, SüdLeasing and Telefonica. Additional information is available at: www.The-Customer-Management-Company.com

buch.de internetstores AG is one of the leading Internet book and media retailers in the German-speaking region. The Munsterbased company, which is celebrating its tenth anniversary this year, specializes in the online sale of books, music, films, software and games, and also offers office supplies and electronic goods. Together with its subsidiary buch.ch AG (Winterthur/Switzerland), buch.de internetstores AG currently operates 18 Web shops in Germany, Austria and Switzerland. These include buch.de, bol.de, alphamusic.de, flexist.de, buch.ch, bol.ch and lion.cc as well as the Internet presence for the Thalia book stores thalia.de, thalia.at and thalia.ch. The company's main shareholders are Thalia Holding GmbH, which is majority-owned by Douglas AG (35.2%

interest) and Reinhard Mohn GmbH, a wholly-owned subsidiary of Bertelsmann AG (26.7% interest).

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