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50TH Ifa International Keynote Program Premieres 3d Content

Keynote Addresses to Feature 3D Content Including "Resident Evil" Movie Trailer

(PresseBox) (Berlin, ) Leaders from the worlds of cinema and sport take to the stage to demonstrate the power of 3D entertainment when the IFA International Keynote Program opens on September 3. Keynote attendees will hear from ESPN and Constantin Medien on the future of 3D entertainment as the 50th edition of IFA opens for business and to the public September 3 - 8 at the Berlin Exhibition Site a complete list of press conferences can be found at: IFA Press Conference Time Table

On September 3 at 3:00 p.m. Bryan Burns, vice president of strategic business planning and development at ESPN, takes the keynote stage to discuss the challenges and alliances that need to be formed to drive consumer interest in 3D - and his company's experience with broadcasting sporting events in 3D. Mr. Burns will address lessons learned from pioneering 3D coverage of the Masters and World Cup. In addition to his review of what ESPN has already done, he will outline what is next in the 3D space for the next year for the network in the United States.

At 3:30 p.m. on September 3, Bernhard Burgener, CEO of Constantin Medien AG, will discuss the role of cinema in driving 3D media consumption. He will preview trailers of the highlyanticipated computergenerated animation feature "Konferenz der Tiere" (Conference of the Animals), and the first 3D instalment of the hit video game series and media franchise, "Resident Evil." Both will be released in September.

All IFA Keynote speeches take place in Hall 6.3 in the IFA International Keynote Area

The 3D keynotes are powered by RealD, the leading global licensor of 3D technology. Keynote attendees will all receive special glasses from RealD to enjoy the 3D keynote content. RealD is also partnering with IFA to supply the 3D projection technology, projection screens and additional 3D content for the keynote sessions.

"The 50th IFA is focused on driving the 3D agenda and demonstrating the future of entertainment - in the home, in the theatre, and increasingly in our digital lives," said Jens Heithecker, executive director of IFA."

From 3 to 8 September IFA will be celebrating its 50th edition on the Berlin Exhibition Site. The show is open daily from 10 a.m. to 6 p.m.

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