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Rolls-Royce Vision Next 100 makes North American Debut

103EX - the future of luxury MOBILITY - arrives in North America

(PresseBox) (West Sussex, ) "Today, Rolls-Royce, the world’s leading luxury brand, has defined the future of luxury mobility. The Grand Arrival of the Rolls-Royce VISION NEXT 100 boldly points to a bright future for our marque where our patrons’ individual demands for complete and authentic personalisation will be met through an exquisite fusion of technology, design and hallmark Rolls-Royce craftsmanship.”

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

“With the Rolls-Royce VISION NEXT 100 we were mindful not to dwell on the past. We wanted to be as innovative as possible and at the same time transcend the design history of the marque.”

Giles Taylor, Director of Design, Rolls-Royce Motor Cars

The Rolls-Royce VISION NEXT 100, codenamed 103EX, today made its North American debut at the historic Barker Hangar in Santa Monica, California. 103EX is the marque’s first ever pure ‘Vision Vehicle’ and defines the future of luxury mobility. It presents an intriguing and aesthetically dynamic vision of the future of luxury mobility – a completely personal, effortless and autonomous Rolls-Royce experience, wrapped in a design that ensures a ‘Grand Sanctuary’ for its occupants and a ‘Grand Arrival’.

03EX is one of four visionary creations announced by the BMW Group in Munich on 7 March 2016, as it launched its centenary celebrations.

In addition to being the centenary of the BMW Group, 2016 also represents a seminal moment in the history of Rolls-Royce Motor Cars. For Rolls-Royce, the end of production of the seventh generation Phantom – considered by aficionados to be "the best car in the world" – represents the completion of the first phase of the Rolls-Royce brand’s renaissance under BMW Group custodianship. The success of Phantom, Ghost, Wraith and now Dawn serves as the foundation for a bold new chapter.

103EX is the vision of the Rolls-Royce Motor Cars design team, led by Director of Design, Giles Taylor. In the spirit of the great coach-built cars of the past, Rolls‑Royce will create the chassis of the future, hand-built from the most advanced materials and powered by a zero emissions powertrain.

The Legacy of Eleanor

The ‘Voice of Eleanor’ inhabits 103EX, delivering the dream of an effortless future to her owners. Digitally connected to every aspect of her owners’ lives and her surrounding environment, ‘Eleanor’ becomes their virtual assistant and chauffeur, freeing them of all effort and encumbrance. Ever vigilant, ‘Eleanor’ safely delivers her passengers to their destination, having already predicted the situation and surroundings that await them.

The Grand Sanctuary

As one would expect from a Rolls-Royce, the environment of the Grand Sanctuary is crafted from the most precious and contemporary of materials. What is unexpected is the feeling of lightness and simplicity, an effortless elegance. The centrepiece of the cabin is the beautiful sofa. The best seat in the house, it is an exquisite, futuristic interpretation of modern furniture design. Clothed in the most opulent fabrics, it gives the impression of floating within the cocoon of the cabin thanks to the artful use of lighting and modern materials.

The Grand Arrival

The very size of 103EX announces the importance of its precious cargo. At 5.9 metres long and 1.6 metres high, it mirrors the perfect dimensions of today’s Phantom Extended Wheelbase, whilst the ever constant Spirit of Ecstasy grows in stature, harking back to the regal Phantoms of the 1920s. Hand-crafted by the finest European glassmakers of today, she lights the way to the future of luxury.

She is poised atop the re-imagined, yet still iconic, Pantheon grille with the red Double-R badge of an experimental Rolls-Royce. Whilst this radical new design language also contributes to an effortless, unruffled journey thanks to improved air flow and reduced air resistance, its unquestioned drama delivers a grand arrival.

“The Grand Arrival gesture of the Rolls-Royce VISION NEXT 100 creates a stage for our important passengers as they arrive at their ultimate destination,” comments Taylor. “It is an expression of our intrinsic understanding of the possibilities for a true luxury brand and the desires of its customers.”



Director of Global Communications
Richard Carter +44 (0) 1243 384060  richard.carter@rolls-roycemotorcars.com

Global Corporate Communications
Andrew Ball  +44 (0) 1243 384064  andrew.ball@rolls-roycemotorcars.com

Global Product Communications
Andrew Boyle  +44 (0) 1243 384062  andrew.boyle@rolls-roycemotorcars.com

Global Lifestyle Communications
Emma Rickett   +44 (0) 1243 384061  emma.rickett@rolls-roycemotorcars.com


Asia Pacific - North
Rosemary Mitchell    +81 (0) 3 6259 8888   rosemary.mitchell@rolls-roycemotorcars.com

Asia Pacific - South
Hal Serudin +65 6838 9675    hal.serudin@rolls-roycemotorcars.com

Anna Xu   + 86 1084558037 anna.xu@rolls-roycemotorcars.com

Eastern Europe
Frank Tiemann  +49 (0) 89 382 29581   frank.tiemann@rolls-roycemotorcars.com

Northern Europe and Scandinavia
Ruth Hucklenbroich     +49 (0) 89 382 60064 ruth.hucklenbroich@rolls-roycemotorcars.com

Middle East, Africa and India
Jamal Al Mawed    +971 561717883   jamal.almawed@rolls-roycemotorcars.com

North America and South America
Gerry Spahn        +1 201 930 8308    gerry.spahn@rolls-roycemotorcarsna.com

UK and Western Europe
James Warren     +44 (0)1243 384578   james.i.warren@rolls-roycemotorcars.com

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